Social Media Engagement should be on a marketing manager's mind when carrying out Social Media Work. Why? Because Social Media engagement can help boost your traffic, increase sales and improve customer retention.
Merely posting on social is not enough. Social media demands a carefully planned strategy that is aligned with your company objectives and audience.
Below are 20 tips we know will help you increase Social Media Engagement.
- Plan Social Media ahead of time
Social Media should be prepared ahead of time. Determine what products and services you wish to focus on each month and integrate them with events happening in the local community and the world where relevant.
- Share other people's content and engage with them when appropriate
There may be many relevant bloggers or influential people. Liaise with them and create product/service collaborations where applicable. This is even more important if you are a lifestyle company.
- Don't hard sell
How many times have you purchased something because of a hard sell and how did you feel about this purchase? Most regret the purchase and have negative feelings about the company as a result.
- Send messages when your audiences are online
There is no point in sending messages when no one is reading them. Many apps can help you determine best days/times to post to Social. It is worth viewing before posting messages.
- Focus on high-quality content to share on Social rather than quantity
If you are bombarding your audience with several messages in a day, chances are they will get fed up. Try and post fewer times while focusing on high-quality, meaningful content that your audience enjoy.
- Don't continually post and annoy your users
This is particularly the case if you are a niche business. Post sparingly but ensure its interesting content to keep your audiences engaged.
- Ask questions
One way to get a crowd talking is to ask them questions. Ask what they think about your customer service or product features etc. Better still test their knowledge of business-related area with a fun quiz. See one of our Examples
- Promote your content
Promote your content through paid ads, sharing with your audiences, using appropriate hashtags. One of the great benefits of Social media is the social graph. If you promote your content, your potential customers will be sure to discover and engage with your messages.
- Measure and track how your posts are performing
Once you start posting, be sure to view and measure your analytics to determine what works best with your audience. Learn from your results and build on them to be even more successful.
- Reward your followers
One great way to engage your community on social channels is by rewarding them. Offer discounts, free goodies when appropriate, but don’t overdo or you could devalue your offering.
- Survey your customers to see what they like
Unsure what will be engaging. Survey your audience to determine what they would like to see you post about on Social. Who better could determine this answer?
- Create a stunning blog on your website
A blog is an excellent way to engage audiences. It is also beneficial for SEO. Write and curate a couple of blog posts related to your audience persona and goods/services.
- Use great images
Great images always catch user’s attention. So, it is important to spend some time sourcing or creating good quality images to share with your updates. Avoid stock photos as these look poor.
- Be authentic
Authentic brands receive more engagement and following on Social. Authenticity also offers value to customers as they see the benefit in being part of your brand community on Social networks.
- Include a CTA
Call to Actions are most important on Social. Integrate them with links and imagery to ensure your audiences have an action to perform with your updates.
- Be visible in local search
If your business is not purely an online one, be sure to use all the location services available on Social Media. This way audiences can engage with you easily.
- Shout out
Shout out to your brand evangelist and show them your gratitude. Not only will this encourage your current audience to engage but also help you thank those who promote your brand in a positive way.
- Hold Contests
There is nothing that gets the community going like a competition. Hold social network games that could range from caption contest, sweepstakes or photo contests. Ensure the winner's reward is worthwhile. Otherwise, you may find that people don't take part.
- Facebook Live
Facebook live a great feature you can use if it’s appropriate for your business. Live events could include interviews, and behind the scenes look at your business or products.