Facebook is not only one of the most well-known social media sites it is also one of the most used with a highly diverse membership. If you're business is not already reaching out to this audience it's really time you started!
Paid advertising on Facebook can be great value for money not only for improving your engagement and brand awareness, but also in generating sales revenue. The key to success here is to plan your advertising properly and make full use of the options available to you.
What do you want to achieve?
It's important to have a clear goal or goals in mind for your advertising as this will be intrinsic in creating all the other elements of your campaign as well as giving you a solid point to measure your success.
Your goals can include:
- Increasing brand awareness
- Increase likes and engagement with your Facebook page
- Generate more referral traffic to your website
- Generate more sales and leads
Depending on what you want to achieve you can then identify which type of Facebook advertising will work best.
Targeting the right audience
It’s vital to get the most out of your advertising budget and to do this you need to targeting the right audience groups.
You can target your advertising on Facebook by:
- Location
- Demographics
- “Likes” and interests
- Connections on Facebook
- Advanced targeting: e.g. education, birthdays, language, and relationship status.
Getting the right combination will ensure your ads are seen by the right people.
Which type of advertising?
Facebook offer different types of promotional advertising including ads appearing in people's news feeds, wall post promotion, or right column ads on members home pages.
By considering your goals and target audience you can then determine which type of advertising that will work best.
A tip is to use Facebook yourself and observe how other companies use different styles of advertising. This way you can see things from your audiences point of view.
Setting a budget and timeframe
Getting you budget right is an important step, too little and too few people will see your ads too high and costs can spiral.
Think carefully about the value to your business of the goals you want to achieve then agree a sensible cost per action. On top of this Facebook also lets you set a lifetime budget or a daily spend, which gives you more control.
Lastly decide how long do you want your ads to run for, two weeks, a month or longer.
Getting the ads right
In creating a compelling ad you need to include the following elements:
- Destination: Website Landing Page or Facebook Page
- Image: Catch audiences eye and communicate something about your offering before they even read your text
- Text: Limited space to be concise, be sure to include a call to action
Avoid being boring create something people want to click on or engage with.
Need help?
At ExtraDigital we understand that knowing how to create an ad campaign on Facebook doesn't necessarily mean you have the time to do it. Many businesses could benefit greatly from marketing on social media and other channels, but simply don't have the resources or experience to do so effectively.
We can help, our talented and experienced marketing team can give you all of the extra resources you need to take full advantage of online marketing channels like Facebook while leaving you free to focus on other key business tasks. Call us now on +44(0)1227 68 68 98 to find out more.
