Is SEO still relevant in 2023?

Yes, SEO is still relevant in 2023, and it will be for the foreseeable future.

This is according to the marketing team at ExtraDigital.

What about AI and chatGPT?

Has AI or chatGPT decreased the importance of SEO?  No, if anything it has made SEO more important. It also means the detailed way of doing effective SEO has subtly changed to cater for the changes to Google search algorithms introduced as a result of greater use of AI.

Google is constantly evolving their SEO algorithm to provide the best results for people searching for information. As the tools to create content vary, the SEO algorithm alters.

The rules and advice from Google governing search have already changed to include the impact of AI-generated content. The new guidelines state Google prefers content moderated by a real person - implying that the content can have been largely generated by chatGPT or other AI tool.

Provided your SEO practice changes to embrace the 2023 Google search changes, SEO can and should remain a super relevant part of your marketing.

The results of current SEO work for ExtraDigital clients back this up. 

An example is how specific SEO work for 12 target keywords moved these into position 1 after 3 months and the business website visibility more than doubled - as measured by impressions in search. With top positions, the click-through rate also increased to give a far greater than 200% increase in relevant, target website visitors - and increased leads.

This is a business in the digital technology market. For this specific business, the average value of leads compared to the monthly cost of SEO shows a significant return on marketing investment.

This article has been written by a real person, largely because it derives from current marketing data not yet available within search.

Monday 25th September 2023

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