The Rise of Machines: Should you use AI to write content?

Recently the whole world has been talking about ChatGPT, but does anyone know what it really is? Here’s what we know, ChatGPT is a conversational AI model that OpenAI has developed on an enormous amount of data.

So why has ChatGPT received so much attention? It is because it can quickly generate informative and engaging text.

Read the below to learn more about whether AI is suitable for writing copy.

Is AI changing our lives?

The rise of artificial intelligence (AI) has been changing the way we live and work. AI technology has made significant strides in recent years and has become a major player in many industries, including healthcare, finance, and manufacturing.

With its ability to automate repetitive tasks, learn and adapt, and make decisions based on data, AI is increasingly being used to write content. But should we be using AI to write all of our website content? Will we lose the human touch by doing this? Let’s take a look at the advantages and disadvantages of using AI to write copy below.

What are the benefits of using AI for writing content?

One of the most significant benefits of using AI to write content is speed and efficiency. AI-powered content creation tools can quickly generate large volumes of content, freeing time for human writers to focus on more complex and creative tasks.

Another advantage of AI content creation is that it can slightly reduce the costs of producing content. AI systems can be trained on a large corpus of data, meaning they can write more content for a fraction of the cost of hiring human writers. This can be especially beneficial for companies looking to create large amounts of content on a tight budget.

Are there any disadvantages to using AI to write content?

Put simply, yes, there are definitely disadvantages to using AI to write content. Here are the big disadvantages you should be aware of if you consider using AI to write content or ad copies.

1.  The internet can be wrong

AI collects information from sources on the internet to put content together. Is everything on the internet a true fact? Absolutely not. It is important to remember this and have a human review when using any AI content to check the facts.

2.  The sources can be outdated

The content created by AI is only as good as its resource. Now that you have checked if it is indeed true, you should also check if it is the most recent data. For instance, ChatGPT only has data up until 2022 – so you could say the data is already outdated. Ensuring you have the whole picture will indeed require a human review.

3.  Lack of human creativity and personal touch.

AI systems can generate informative content, but they may lack the nuance, personality, and creativity that come with human writing.

4.  Misunderstanding Context

AI systems can sometimes struggle to understand the context of a particular piece of content, which can result in inaccuracies or irrelevant information.

5. AI Bias

As mentioned earlier, AI systems are only as good as the data they are trained on; if the training data is biased, the AI system will reflect that bias in its output. This is an essential consideration for companies using AI-generated content for sensitive topics such as politics or social issues.

Should your business use AI for content?

In conclusion, the rise of machines has enabled companies to use AI for research and inspiration. While AI-generated content has many benefits, including speed, efficiency, and cost-effectiveness, it is crucial to understand and consider the downsides. Companies should carefully consider the use case and assess whether AI-generated content is the right choice for their needs.

So, are you now wondering why agencies like ExtraDigital have considered the use of AI tools? Well, the answer is simple these tools are great for boosting the research process. As for every article that we write, whether it’s for our clients or our own marketing, we spend hours researching the topic; AI tools such as ChatGPT can only provide us with inspirational ideas.

We must remind you that ChatGPT is currently ongoing the research process itself, so the information it provides may be incorrect or irrelevant. So, if you are searching for specialists to help you with content creation, get in touch with us!

Monday 20th February 2023

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