Is PPC still useful for Businesses?

So you want to get traffic to your website, to start making some major sales for that awesome product or service you have developed.

Maybe you’re just not sure which avenue or investment will get you the results you need? Or maybe you have a PPC campaign running, but it’s not quite cutting it and you’re questioning the value of PPC.

This article will clear things up and get you on the path to making some big time sales and generating those valuable leads.

Let’s begin with an explanation of what PPC is and its benefits.

So why should I used PPC?

PPC is still the tried and tested method of getting in the customers as quickly as possible.

See the benefits below:

  • Get traffic in quickly! 
    Having the ability to get ads on the top of search results for competitive keywords almost immediately is PPC’s greatest strength.
    If you looking for a quick hit of traffic and sales, PPC is for you!

  • Total Control 
    You get to control your ad, keywords and the first page your visitors see. 

  • Algorithm updates?
    No need to worry about Google algorithm updates – PPC positions are not affected by any Penguin or Panda updates.
    Your traffic will be uninterrupted.

  • Real estate
    Being able to be in several positions on the search engine page is very powerful.
    Seeing your brand appear more than once can really reassure customers that your business is well known and respected.

  • Standout
    Create standout listing to help your business to leap out from the competition.
    There are a host of Ad options available from adding shopping feed details to call now buttons to make sure you get noticed.

Pay-Per-Click Considerations

Watch your budgets! - It’s very easy to flush money down the drain if your campaign is not set up correctly. You need to ensure that you are constantly keeping on top of your budget and bids to make sure you have something to show from your campaign.  

Make sure you are constantly testing - It’s important to keep things constantly fresh and dynamic. Ensure that you have correct tracking in place so that you can monitor results and make adjustments – switch up the ad text, try new features and generally keep improving and staying ahead. You can’t just ‘set it and forget it.’!

Summary

PPC is still a great way of marking your business and bringing in sales and leads as quickly as possible, but you have to stay on top of it! Running a PPC campaign is a full time job requiring constant optimization and fine tuning in order to keep the ads performing and producing a ROI.

If you looking for an experienced company to take the job off your hands so you are free to deal with the major business decisions, get a free PPC review from ExtraDigital.

We are passionate about increasing your sales and leads and helping you to meet your goals. Give us a call today on 01227 68 68 98 and speak to one of our PPC experts. 

Wednesday 4th March 2015

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