In today's digital world, Pay-Per-Click (PPC) advertising has become one of the most effective ways to drive traffic to a website. However, even the most well-crafted PPC campaign can fall flat without the right keywords. This is where keyword research comes in!
Keyword research identifies the words and phrases that potential customers use to search for products or services online. By conducting keyword research, businesses can gain valuable insights into their target audience's search behaviour and the keywords that drive traffic to their website.
Here are the reasons why keyword research is essential for PPC advertising!
Targeting the Right Audience
One of the biggest advantages of PPC advertising is its ability to target a specific audience. However, this can only be done effectively if you know what your target audience is searching for.
Keyword research can help you identify the keywords and phrases your target audience uses to find similar products or services.
Using these keywords in your PPC campaigns ensures that your ads are shown to people interested in what you offer.
Maximising your Budget
PPC advertising can be expensive, especially if you're bidding on high-volume keywords.
By doing keyword research, you can identify keywords with lower search volume that are very relevant. These are usually cheaper to bid on, helping you to stretch your budget further and get more clicks for your money.
Improving Ad Relevance
Google's AdWords platform uses a complex algorithm to determine which ads are shown to users in response to a search query.
One factor that this algorithm considers is the ad's relevance to the search query. You can improve the relevance by using the keywords in the text you write for the ads. Having a 'good' ad relevance increases the chances of being shown to users looking for what you offer.
Increasing Click-Through Rates
Click-through rate (CTR) is the percentage of people who click on your ad after seeing it. A higher CTR indicates that your ad resonates with your target audience and is more likely to result in a conversion.
Using the right keywords in your ads can increase their relevance to the user's search query, leading to a higher CTR.
How can ExtraDigital help you stay ahead of your competition?
Our team at ExtraDigital conduct regular keyword research for our clients. Keyword research is not a one-and-done task – how people search is always changing.
Understanding how your audience is searching will help you to stay ahead of your competition. Also, this will help you identify new keyword opportunities that have been missed.
Why work with us? We will help you expand your business's reach and target new audiences, resulting in more leads and sales!