International Marketing: How to use analytics to determine opportunities in new markets

International Marketing: How to use analytics to determine opportunities in new markets?

Expanding into new markets has become an essential strategy for businesses aiming to achieve sustainable growth and global success. Entering unfamiliar territories requires a deep understanding of the target market, consumer behaviour, and cultural nuances.

In today's rapidly evolving business landscape, companies can leverage the power of analytics to gain valuable insights and make informed decisions when venturing into new international markets.

The following questions can be answered through analytics;

  1. Should I expand my website into new territories?

  2. What territories should I expand into?

  3. Which countries provide the most opportunity & potential for high ROI?

You might already have the answers lying in front of you. You can gain valuable insight from data you already have- your website analytics. Assumptions that you make from this data can be confirmed, improved, or proven wrong through further market research

Let's take a further look into international marketing and how to use analytics to determine if you should use it in your growth plan


The Evolving Landscape of International Marketing

The globalisation of markets has made it imperative for businesses to expand into new territories. Analytics has become increasingly vital in decision-making, enabling companies to navigate the complexities of international markets effectively. By leveraging data-driven insights, businesses can minimise risks and seize lucrative opportunities.

1. Discovering Opportunities

Your website should already be collecting data - if it’s not, speak to us ASAP!

Website analytics can be an invaluable tool for recognising opportunities in new markets. By analysing the data collected from user interactions and behaviour on a website, businesses can gain valuable insights into the preferences, needs, and trends of potential customers in different markets. 

These analytics can provide information on key metrics such as visitor demographics, traffic sources, popular content, and conversion rates. By studying this data, businesses can identify emerging patterns, spot untapped markets, and understand consumer demand in specific geographic regions.

Armed with these insights, companies can make informed decisions to enter and capitalise on new markets successfully.

2. Risk Assessment and Mitigation

Analytics aids in evaluating market risks by analysing regulatory, political, and economic factors. By utilising data-driven insights, companies can assess the feasibility and potential challenges of entering new markets. This enables proactive risk mitigation and the formulation of effective market entry strategies.

3. Understanding the Target Market

Market research and data analysis are critical in gaining a comprehensive understanding of the new market. Through analytics, businesses can analyse demographic and socio-economic factors, assess the market size and growth potential, and evaluate the competition. 

This information is extremely valuable to understanding if your product or service is relevant to the market you are considering. Understanding the nuances and differences will also help shape effective market entry strategies if you decide to expand into new markets.

4. Cultural Sensitivity and Localisation

Cultural sensitivity is vital when entering new markets. Companies can analyse cultural preferences, consumer behaviour, and market dynamics. 

Your customer and market research should answer all of your questions about how the target audience in the new market differs from your current target audience. 

Do they browse the same platforms? Do they speak the same language? Do they prefer debit or credit payments? Do they have specific religious or cultural factors you should consider in the creative assets you use in your advertising?

This data-driven approach enables businesses to tailor their marketing strategies, messaging, and branding to resonate with the local audience, fostering better customer engagement.

5. Consumer Behavior Analysis

Analytics plays a crucial role in understanding consumer preferences and behaviour. By analysing purchasing patterns and trends, businesses can identify customer needs, develop personalised marketing strategies, and adapt products and services to meet local demand. This enables companies to establish strong connections with their target audience.

Website analytics give you these insights that allow you to continually tailor your marketing strategies and product/service offerings to provide a better experience, which ultimately contributes to better results

6. Competitive Intelligence

Analytics allows businesses to gain valuable insights into competitor strategies and market positioning. By analysing this information, companies can identify gaps and potential niches within the market. Leveraging data helps develop a competitive advantage, allowing businesses to differentiate themselves and capture market share.

7. Case Studies and Success Stories

Real-world case studies demonstrate the power of analytics in international marketing. By highlighting successful examples, businesses can learn from best practices and apply them to their own ventures. These case studies showcase the transformative impact of data-driven decision-making and provide inspiration for achieving international marketing success.


Here at ExtraDigital, our international experts harness the potential of data-driven insights to help your company navigate the complexities of global markets, minimise risks, and maximise your chances of success. If you are interested, get in touch via the contact form below.

Monday 7th August 2023

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