5 reasons to add email marketing to your marketing strategy

There are many different elements to consider when implementing a marketing strategy, meaning it can be tricky to figure out the right strategy for your business needs. We recommend email marketing for many businesses as 4 billion people daily access their emails presenting a significant audience base.

Here are our top 5 reasons to add email marketing to your marketing strategy.

1 Builds trust and credibility with your audience

Imagine you're about to invest money in a product or service. You're more likely to choose a brand you're familiar with than a company you've never heard of before. Email marketing helps businesses become that familiar brand. If prospects have signed up for your email list, they probably have some idea of who you are but are still considering whether or not to make a purchase. Or, in some cases, contacts in a mailing list have made purchases previously, and there is the potential to remarket them to make additional purchases in the future.  

If prospects continue to read our newsletters or blogs and get notified on new products releases, it helps them better get to know your brand and helps build a relationship with your audience. This is why email marketing is great for strengthening your relationship with potential consumers alongside existing ones and for building your credibility.

2  Helps with your remarketing efforts significantly

Once a consumer has made a purchase and given you their information, you can direct your remarketing with more focus and tailor it more to the consumer with email marketing. Your strategies can include sending them an email with a discount on their next order, providing them with a personalised product recommendation based on their ordering history, or even just letting them know when a product is back in stock.

3  Target your audience anywhere they are

Nowadays, 54.8% of all global web activity is mobile phones. This allows businesses to reach their audience anywhere and everywhere with email marketing to boost sales. Nearly 1.7 billion people globally view emails on mobile phones meaning email marketing can make you appear to your audience almost immediately.

For example, a potential consumer sitting on the train to work checking their phone can see the brand-new service or product you're promoting through a personalised email that is targeted to their needs. Through the accessibility of email marketing, you can raise awareness of the product or service by having the email in their inbox for a time when they choose to open it.

4  Gain new Audience insights

Emails can be set up to give links to specific landing pages, making it easier to see what's working with your emails and what isn't. By combining email marketing insights with analytics software, such as Google Analytics, you can quickly review the performance of an email campaign and assess if the strategy is working or if it will need a different approach.

For example, by creating specific campaign URLs for every landing page the email is sending contacts to, you can see your activity's direct impact on a specific goal, such as purchases made or sign-ups. In doing so, marketers can use these insights to develop future strategies and nurture specific leads through the buyer cycle.

5  Boost your sales

Keeping a good mailing list and offering relevant and valuable emails can help you boost your sales significantly. In fact, according to HubSpot's ultimate list of email marketing stats for 2022, marketers who used segmented campaigns noted as much as a 760% increase in revenue.

Hubspot further noted that 4 out of 5 marketers said they would instead give up social media marketing than email marketing after seeing the success of their email campaigns. Email marketing is a tried and tested method and one of the most effective strategies available.

Having two decades of experience in digital marketing, ExtraDigital boasts a team of experienced marketers helping businesses improve their marketing strategies. Get in touch today to discuss how our marketing team can help your business grow in 2022.

Friday 11th February 2022

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