DATE WRITTEN: 1st APRIL 2015
Within digital marketing, 2015 promises to be the year of the marketing measurement tool. Tools that are designed to show which campaigns performed best and produced the highest sales.
The KPI counter is a useful tool that will help analyse a website or web page and tell you how many KPIs can be usefully measured on this page. A good understanding of KPIs helps set up other analysis tools.
According to that great fount of all knowledge, Wikipedia, a KPI is a type of performance measurement. KPI's evaluate the success of an organisation or of a particular activity in which it engages.
Klipfolio defines a KPI as a measurable value that demonstrates how effectively a company is achieving key business objectives. Organisations use KPIs to evaluate their success at reaching targets.
The staff at ExtraDigital spent some time researching useful tools to improve websites and have developed the “KPI tool” that will assess any web page and give it a KPI score, plus a potential KPI score with suggestions of how to improve your website KPI.