Meta Sitelinks
Are you looking for ways to streamline and optimise your campaign performance across Meta? The newest update for sitelinks across Facebook is designed to help you achieve this.
Meta has recently significantly changed their ad capabilities to create more business opportunities to improve ad performance through sitelinks.
With this update, multiple sitelinks can be added to your Facebook ads.
If you have ever worked with Google Ads – you will be familiar with the concept of a sitelink. They appear on ads as an additional link to relevant content. They should increase the CTR of ads if done correctly.
You can automatically set them up or set them up manually if you want to have more control over what shows and how they appear. We recommend manually setting them up if you want the best results.
Promo Features
We all know that short-form video content is growing in popularity and is dominating social media platforms.
Instagram reels are all the hype and a powerful tool for reaching a wide audience. Meta knows this is a popular ad placement – so has beefed up some of the tools marketers can use on this placement. The new ‘promo’ feature allows you to display a code directly on the reel – sure to increase conversion rates!
This feature has been designed to include first-purchase offers and personalised discounts. This creates an opportunity for you and your business to target consumers directly in a way that will resonate the most with buying behaviours and consumption habits.
The end goal of this update is to drive conversions and encourage consumers to purchase products and services from your business, achieved through minimal and consistent targeting.
Reminder Ads
Here is a recent development to the current ads we see across Instagram, called Reminder Ads.
Reminder Ads are strategically placed within a user’s feed to notify users more frequently about upcoming events or sales. Users can choose to be reminded about the post – so they engage with them when it matters.
Users who decide to set a reminder will be notified with a push notification about your ad. We see this as a powerful tool to help customers convert and build engagement around new product launches, live events, epos for B2B, and much more!
Shop Locations Feature
Are you looking for an effective way to encourage traffic to your brick-and-mortar locations? You can do this through Meta’s newest update: the shop locations feature.
If you create an awareness objective post, you can add a store location to guide users directly to their nearest locations.
This strategy can be implemented and targeted based on geographical locations, so you can tailor your ad creative with local information and show people their nearest shop with item availability.
Using the shop locations feature, you can bridge the gap between online engagement and foot traffic, ensuring that your physical stores gain as much visibility to provide a positive customer experience that cannot always be achieved through online sales.
Google’s Customer Match Policy
This update is one to look out for. On 13 January 2025 Google’s Customer Match Policy is changing.
This update applies to all advertisers using customer match campaigns across Search, Shopping, Display, YouTube, or Gmail.
It means that advertisers have the potential to lose customer match access due to stricter rules regarding the content and targeting of their ads.
If ads are found to have the potential to cause harm or create a poor user experience, advertisers will lose customer match abilities.
Therefore, advertisers have a heightened responsibility to ensure ads are relevant to the target audience to meet Google’s standards and customer expectations.
To stay ahead of this update, make sure to review and adjust your campaigns before January 13th!
The platforms we use are constantly changing, and to ensure you maximise their capabilities, check our blogs to keep up with what is happening!
Frequently Asked Questions
What are the key Meta Ads updates businesses should be aware of?
Meta has introduced several new advertising features, including expanded sitelinks for Facebook ads, promotional tools for Instagram Reels, Reminder Ads to support time-sensitive campaigns, and a Shop Locations feature to help drive foot traffic. Updates like these are regularly tracked and summarised by industry sources such as ExtraDigital, helping advertisers keep pace with platform changes.
How do Meta’s expanded sitelinks improve Facebook ad performance?
Expanded sitelinks allow advertisers to include multiple additional links within a single Facebook ad. This gives users more flexibility to explore relevant pages, which can improve click-through rates and overall engagement, particularly for campaigns promoting multiple products or services.
What is the Instagram Reels promo feature and how does it work?
The Instagram Reels promo feature allows advertisers to display promotional or discount codes directly within Reels ads. By integrating offers into short-form video content, the feature is designed to encourage quicker user action and support conversion-focused campaigns.
What changes has Google made to Customer Match in Google Ads?
Google has updated its Customer Match requirements, placing greater emphasis on ad relevance and policy compliance. Advertisers that fail to meet the updated standards may lose access to Customer Match targeting across channels such as Search, Display, Gmail, and YouTube.
How can advertisers keep up with frequent Meta and Google Ads updates?
With Meta and Google introducing changes regularly, staying informed is essential. Many advertisers rely on trusted digital marketing publications, including ExtraDigital, to monitor updates, understand their impact, and adapt campaigns before changes affect performance.
