Inbound marketing focuses on creating a strategy that attracts customers or leads through the content created by the business. This makes the potential customers come to the business rather than marketers battling for their attention.
The aim of this strategy is to make the process for the customer easier when looking for goods and services, as this shows them more clearly what businesses offer.
Content for Inbound Marketing may include infographics, whitepapers, blogs, podcasts, SEO and digital newsletters.
This is the Inbound Thinking, based on the concept of turning potential customers into loyal customers and brand ambassadors.
Attract, Convert, Close and Delight.
Attract
Is there to create industry specific content that will resonate with your
target audience. You attract relevant customers through the use of applicable content.
This discovery phase allows us to create a tailored strategy, in tune with your company's marketing aims and aspirations.
Convert
At this stage it is vital to offer value to potential clients, incentivise engagement and start the journey.
Using targeted content helps boost your search & social footprint drawing new, highly qualified leads to your site. Detailed persona research allows to serve content that fulfils client's expectations.
Close
Focus on utilising specific workflows to nurture a client’s journey and
lead potential.
Tailoring fantastic ever-green content with unique conversion opportunities allows us to monitor response and adapt our offering accordingly. Optimising every stage of the journey ensures a considerable boost to lead production.
Delight
Finally, ensure transformation of leads into brand ambassadors by delighting them with continued results.
Inbound Marketing is used to drive organic traffic to a business’s website targeting customers directly, through the use of content on platforms such as blogs, social media and search engines. Inbound links support this by maximising visibility of content on search engines, ultimately generating traffic and boosting ranking.
How to initiate inbound marketing
With inbound marketing it is important to remember, the more time and effort you invest in creating specific content, the greater the outcome will be.
Keep this in mind before starting:
Audience
You have to identify your target audience. Without doing so you will not gain the outcome you are hoping for, as you are not targeting the right customer. Therefore, establish your target market first and foremost.
Brand
After figuring out what your target audience is, establish your brand identity and story. What are you hoping to tell your audience?
Platform
Make sure the platforms you choose are appropriate for your audience. It may be that one social network is more effective than the other.
Publish
Finally, publish. Plan everything you are posting to keep an overview of the content to see what is and what is not working.
Our Inbound Service
At ExtraDigital we offer a complete inbound service. We learn specifically about your business to create compelling and industry specific content to establish you brand as an authority in your field and generating high quality leads.
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