Cyber Monday is one of the biggest opportunities to bring in traffic and sales for Magento stores. Consumer interest is at its peak, and many are interested in purchasing products just in time for Christmas.
Ensuring that your Magento store is up to speed and able to deal with an increase in traffic will assist in optimising on profits and an increase in revenue.
This article gives a few of our tips to help with succeeding on Cyber Monday.
The correct preparation before Cyber Monday is useful to engage customer interest. Email-marketing will ensure you have a build-up of Customers towards your Magento Store before the online shopping rush begins. Sending emails to your subscribers will allow you to engage with your audience but also will enable customers to pre-plan where they are going to purchase goods on the sales. Those that are interested will ensure that they have set up alarms and time aside to follow up on upcoming dates for offers.
Social Media Marketing
Keeping in touch with your existing customers is essential, however ensuring you are using this time of year to expand on your audience is also vital. The build-up to the festive period is a great time to bring in new customers and build up your brand awareness. Making use of social media platforms such as Instagram, Facebook Ad’s and Twitter would allow for new customers to browse your site before the sales begin.
Social media is additionally a useful platform to advertise new products and special promotion. As you can use the top trending tags to bring in traffic towards your social accounts. Making use of Platforms such as Instagram can be great for building up a new audience for your Online Web store.
Customer Shopping Carts
Another tip to ensure customers are kept interested in your Magento store is to follow up on abandoned shopping carts. As customers go to compare offers or simply get distracted, they may forget about products they have added in their baskets.
Following up on abandoned shopping carts will also help bring customers back to products they may want yet had forgotten. Emailing customers and showing awareness can help bring customers back to your Magento store.
Additionally, showing that you are reaching out to customers and offering discounts, highlights business loyalty to your audience and is likely to keep consumers interested in your brand.
There is a tendency to put all the effort into your desktop presentation, neglecting the high percentage of mobile users. However, mobile users as just as important, if not more. Ensuring that mobile pages are optimised will give businesses the upper hand with Customer traffic towards Magento sites.
Most customers like to browse products on the go as it is convenient while going about daily tasks. As customers may likely make purchases on Lunch breaks, or on their way home – it is vital to make sure mobile shopping experience is the easiest possible.
Statistics found that if a page does not load within the first 3 seconds, 57% of shoppers will be most likely to abandon the page. Thus, it is vital to ensure that your Magento ecommerce store is up to speed and can handle a large surge in traffic on Cyber Monday.
Install the right plug-ins
Looking at making checkouts easier for customers and installing plug-ins such as one-step, Apple pay and Paypal checkout will allow customers to buy products with ease. This will be useful for those that are using Mobile’s to make purchases and help increase traffic from Mobile users.
Also offering users Web Chat functionality will also allow customers to ask any queries if they have problems while shopping. Customers will be less likely to abandon the site if they can be guided through any problems that they may face while shopping.
There is still time to improve your Magento store just in time for Cyber Monday. Our team of experts will be happy to help with any queries. Get in touch on +44 (0)1227 68 68 98.