With Google's frequent updates to the algorithm and technologies quickly evolving, it's essential to keep your website up to date with inevitable changes in order to ensure continual performance.
There can be different types of website updates, depending on your goals and priorities. Changes can be as simple as updating an old article or as grand as rebranding the site. Minor website updates might need to be made every day, whereas an entire website revamp might need updating every two to three years. Each update, big or small, should help improve the user experience leading to more conversions.
How to know when is the right time to update the site?
There are many reasons you should update your website, but it can be challenging to understand when the right time is. Here are some of the reasons you should update your site right now:
Changing/updating your business – Rebranding or expansion of services or products should be communicated to your consumer and displayed on the website as soon as those changes happen so as not to mislead your customers.
Optimising for various devices – Your website must provide an optimal viewing experience across different devices (tablet, mobile, desktop) so that visitors can easily navigate your site.
Missing information – Your visitors must be able to find the information needed for them; if your website is missing any details, it would negatively impact your business.
Not enough traffic – Search engines such as Google is a great tool that can bring organic traffic to your website, but if you want to be found, you need to provide high-quality content for SEO. It would help if you kept an eye out for Google’s constant updates on the algorithm so that you can also update your content and make it more helpful and valuable for your users.
What metrics do you need to track for your website performance?
You can track different types of metrics when measuring web performance each month. And you may be wondering why should you keep track of the metrics? The answer is simple, website performance metrics provide an understanding of the user behaviour on your site. When their behaviour is identified, you can begin to make any adjustments needed to improve UX and make sure they follow through and end up as a conversion.
Here are some metrics to keep an eye out for:
- Users – This metric allows you to understand your target audience, as it shows the total number of unique users who interacted with your webpage.
- Engagement Rate – This metric enables you to identify how your customers are interacting with your content.
- Conversions – This metric shows you the number of times a user-triggered an event valuable to your business on your website.
You need to ensure that every user who stumbles across your site receives a great user experience while retaining an accurate reflection of your business during their Buyer’s Journey.
Many things may need to be updated on your websites, such as your business goals or staff changes or even design trends and more. Working with a trustworthy marketing agency can help you keep up with all the updates or changes to improve your website performance.
Make your website more approachable to your users by improving and updating your site at the right time. ExtraDigital specialists are here to guide your site’s journey, so don’t hesitate and contact us today! Let’s work on your website performance together.