Social Media marketing focused on measurable demand and revenue

ExtraDigital delivers performance-led social media marketing that supports lead generation, ecommerce revenue and brand consideration. We connect paid and organic social activity to commercial outcomes, not vanity metrics.

As AI-driven search reshapes how audiences discover brands, social media plays an increasingly important role in visibility, demand creation and remarketing.

We’re here to help you focus on growth!

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Strategic Social Media Review

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Why brands partner with ExtraDigital

We work with marketing teams that want social media to contribute directly to pipeline, revenue and customer acquisition, not just engagement.

Our approach ties paid and organic social activity to the metrics that matter most: lead quality, cost per acquisition, assisted conversions and return on ad spend.

By combining structured paid social campaigns with strategic organic activity, we help businesses:

Reduce acquisition costs through continuous testing and optimisation
Improve lead quality with precise audience targeting and messaging
Attribute social activity to revenue impact through clear reporting
Scale into new markets with multilingual social campaigns

We act as a proactive extension of your marketing function, bringing structure, insight and execution while keeping activity aligned to commercial objectives.

Recent social media activity delivered a 122% increase in engagement for a well-known snack brand, supporting brand awareness and global demand.

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Social Media Services

ExtraDigital is a Google Premier Partner

We’re a Google Premier Partner that demonstrates our knowledge of the platform through exam certification and our drive to stay up-to-date with the latest product knowledge from Google.

Our Social Media Services

Paid social media marketing

We plan and manage performance-led paid social campaigns across LinkedIn, Meta, Instagram, TikTok and Pinterest. Using full-funnel structures, creative testing and audience signals, we focus spend on activity that drives leads, sales and measurable return as organic reach becomes less predictable.

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Organic social media management

We manage organic social activity to support visibility, credibility and remarketing as AI-driven search reduces organic discovery elsewhere. From content planning to community management, we ensure social channels reinforce brand trust and support conversion over time.

Learn about Social Media Management

Influencer Marketing

Driving Revenue Through Strategic Creator Partnerships

We deliver influencer programmes designed to support demand and consideration, not just reach. By partnering with creators aligned to your audience and objectives, we help brands drive measurable impact across awareness, traffic and conversion.

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Social media strategy and governance

Clear strategy is essential as platforms and algorithms evolve. We define channel roles, content priorities and measurement frameworks that keep social activity aligned with commercial objectives and wider performance marketing.

Discover our approach to Social Media Strategy

Content and creative production

We produce social-first content designed for testing and performance. From paid creative to organic assets, every piece is built to capture attention, generate engagement and support conversion in fast-moving, AI-influenced feeds.

See how our Content Creation services support growth

International and multilingual social media

As discovery becomes more fragmented, consistent local execution matters. Our multilingual team adapts social campaigns for international markets while maintaining brand alignment, performance focus and commercial accountability.

Explore multilingual marketing

Our proven, performance-led process

Working as an extension of your team, we follow a structured approach designed to accelerate learning, protect budget efficiency and deliver measurable outcomes as platforms and AI-driven discovery evolve.

1
Discovery and alignment
Define commercial goals, priority markets, audiences and success metrics aligned to revenue impact.
2
Audit and measurement
Validate tracking, pixels, UTMs and data integrity to ensure platforms optimise towards the right outcomes.
3
Strategy build
Prioritise channels, define content pillars and map paid and organic roles across the buying journey
4
Creative sprint
Produce test-ready creative and messaging designed to generate clear performance signals quickly.
5
Launch and learn
Activate pilot campaigns to validate assumptions and establish reliable performance benchmarks.
6
Scale and optimise
Expand audiences, refine creative and reallocate budget towards activity delivering the strongest return.
7
Report and plan
Provide clear reporting, actionable insights and a refreshed roadmap aligned to quarterly objectives.

Results you can expect

Lower cost per acquisition through structured testing and controlled optimisation
Stronger lead quality driven by precise audience targeting and messaging
Clearer ROI visibility with reporting aligned directly to revenue impact
Greater confidence when scaling into new markets and platforms
Improved marketing efficiency as budget is focused on proven performers

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Frequently Asked Questions

This FAQ section answers common questions about Social Media Marketing, its benefits, and how it can help your business grow online.

How do you prove ROI from social media marketing?

We connect platform data with CRM and analytics to attribute pipeline and revenue. That means you’ll see how paid social media marketing and organic activity contribute to deals closed, not just clicks and likes.

What budget do we need for paid social?

The right budget depends on your goals and audience. We’ll guide you on the level of investment needed to achieve your targets.

How quickly can we expect results?

Most clients see early improvements within 30–45 days as we fix tracking and refresh creative. Sustainable gains in efficiency usually emerge after two to three optimisation cycles.

Can you work alongside our in-house team or other agencies?

Yes. We often manage paid while your team owns organic, or vice versa. We set clear responsibilities and shared KPIs.

Do you support regulated industries?

Yes. We create workflows for compliance, including pre-approved content libraries and structured approvals, so you move fast without risk.

Do you manage multilingual social media campaigns?

Yes. Our multilingual team localises copy and creative while maintaining central strategy and reporting.

Can you take over existing accounts without losing performance history?

Yes. We inherit accounts, preserve history and restructure only where it unlocks measurable gains.

Ready to make social focused on growth?

Unlock growth with a tailored social media plan, from audits and LinkedIn pipeline strategies to multilingual campaigns ready for your next market launch.

Social Media Case Studies

We provide tailored strategies to maximise the ROI and to make your marketing budgets go further

Our Customers Say

You can read below what our clients have to say

Digital Marketing
Extra Digital are a pleasure to work with for our digital marketing work, with an excellent blend of trusted marketing techniques and new creative ideas. Our partnership with ExtraDigital results in year on year steady growth of revenue and new customers.

Piers Crane

Holemaker Technology

Social Media Management
We’ve been working with Extra Digital over the last ten years and I can honestly say they have done everything and more they set out with every new venture with tight budgets. The main objective for me was to rank highly naturally, which has been the case year after year. This year for the first time we handed them our entire show budget (all cancelled due to Covid 19) to spend on social media throughout

Matthew Pike

Jon Willian Stables Ltd

Social Media Management
After employing ExtraDigital mid-last year to manage our French and Spanish social media platforms with the aim to increase our engagement and ticket sales for the 3D format we have seen huge results. The Multilingual Social Media service that ExtraDigital provide not only allows us to communicate to our French and Spanish consumers, but the Social Media Management also allows us the time to test creatives and measure the effectiveness of each channel in those

Lily Freed

RealD

Social Media Management
Willing to go the extra mile; that’s precisely why FDS continue to work with ExtraDigital for all our digital marketing requirements. From HubSpot integration to the management of multiple inbound campaigns over several years, Extra have been excellent.

Bijan Fard

Fire Design Solutions

Social Media Management
The Extra Digital team are a pleasure to work with. They have created social media channels which reflect and enhance our brand in the Middle Eastern market and are focused on helping us achieve our goals.

Gemma Payne

The Royal Marsden NHS Foundation Trust

Clients

Get in touch

Please be sure to tell us as much about your project as possible. Once we have received your enquiry, a member of our experienced team will get back to you to discuss your requirements.