Several of the staff at ExtraDigital have been managing paid search campaigns for over 20 years, from the very start of paid search, and they have a wealth of expertise. In fact, they were the very first people outside the US to obtain professional paid search qualifications from Google.
These staff members or PPC consultants have worked in a wide range of industries on paid search campaigns of varying size, including some large, complex accounts with multiple brands, territories and languages. These 20+ years of first-hand experience add value to account reviews and strategic analysis.
PPC Consultancy Services at ExtraDigital
We provide PPC consultancy in two main ways depending on your needs.
PPC Account Audit and Strategic Analysis
Our PPC account audit provides a detailed review of your current paid search performance and identifies opportunities for improvement.
Depending on the scope required, our analysis can include:
- Google Ads account structure
- Campaign settings and bidding strategies
- Ad group structure and keyword targeting
- Search intent and keyword strategy
- Ad copy effectiveness
- Landing page performance and conversion optimisation
- Conversion tracking setup and analytics integration
The result is a clear strategic roadmap for improving performance, reducing wasted spend, and increasing conversions.
Ongoing PPC Strategic Consultancy
We also offer ongoing PPC consultancy, helping businesses continuously optimise their paid search strategy.
This can be delivered in two ways:
- As part of a fully managed PPC service, where we manage campaigns, ads, and creatives.
- As a consultancy partnership with your internal marketing team, providing strategic guidance while your team manages day-to-day campaign execution.
Our consultants work across multiple paid search platforms and help ensure your campaigns stay aligned with best practices, platform updates, and evolving search behaviour.
Why Independent PPC Consultancy Matters
A professional PPC consultant should provide independent, objective advice.
This can sometimes differ from recommendations given by Google’s internal account managers. While these representatives can be helpful, their role ultimately focuses on increasing advertising spend across the platform.
Because we work independently for our clients, our goal is to maximise performance and return on investment, not simply increase ad spend.
In many cases, our recommendations have helped businesses achieve better results with lower advertising costs.
Benchmarking PPC Performance
Another advantage of working with experienced PPC consultants is the ability to benchmark campaign performance.
By managing and reviewing multiple accounts across different industries, consultants can identify whether your campaigns are:
- Performing competitively
- Missing optimisation opportunities
- Experiencing inefficiencies that could be improved
While client confidentiality is always protected, this broader industry perspective allows us to provide realistic insights into performance expectations.
PPC Consultant in Kent
ExtraDigital’s PPC consultants operate within Kent, supporting businesses across the UK and internationally.
Our consultancy services focus on improving paid search performance, increasing conversions, and maximising return on ad spend.
In most cases, the improvements identified through our consultancy work generate increased sales within the first month, making PPC consultancy a highly cost-effective investment.
As a guideline, we typically aim for at least a 40% improvement in campaign performance, and our results often exceed this benchmark.
Work With Experienced Google Ads Consultants
ExtraDigital’s PPC consultants are Google Ads certified professionals with decades of hands-on campaign management experience across multiple industries and markets.
Whether you need a PPC account audit, strategic guidance, or full campaign management, our team can help you unlock greater value from your paid search investment.
If you would like to discuss improving your PPC performance, contact our team today.
FAQ
How often should a PPC account be audited?
A PPC account should typically be audited every 3–6 months. Regular audits help identify wasted ad spend, outdated settings, missed keyword opportunities, and areas where campaign performance can be improved.
What is included in a PPC audit?
A PPC audit usually reviews campaign structure, keyword targeting, bidding strategies, ad performance, conversion tracking, and landing page effectiveness. The goal is to identify improvements that can increase conversions and improve return on ad spend.
How quickly can PPC consultancy improve campaign performance?
Improvements can often be seen within weeks, particularly when fixing tracking issues, restructuring campaigns, or removing wasted spend. However, larger strategic improvements may take longer as campaigns collect new performance data.
Can a PPC consultant work alongside an in-house marketing team?
Yes. Many businesses use PPC consultants to provide strategic guidance while their internal team manages day-to-day campaign activity. This ensures campaigns benefit from expert oversight while maintaining internal control.
Which platforms can PPC consultants help with?
PPC consultants typically work with platforms such as Google Ads, Microsoft Advertising (Bing Ads), LinkedIn Ads, and other paid search or paid social platforms depending on the business goals and target audience.
