Arabic SEO strategies built by native speakers for how Arabic-speaking customers actually search, from UK-based and international Arabic websites to country-specific Gulf campaigns.
Full knowledge of the market, culture and language is essential to reach an Arabic audience. The same product may be searched in Modern Standard Arabic, in a local dialect, in transliterated Latin script or in English, and the balance changes from Saudi Arabia to the UAE to Egypt.
We build Arabic SEO strategies around that reality. Keyword, market and competitor research is carried out natively, and newer search behaviours are tracked as they emerge rather than assumed from the English site.
Services
What our Arabic SEO includes
For an agreed monthly budget you have a dedicated account manager and regular SEO work, which can include:
Keyword and competitor research
Market, competitor and search-term research by country, including dialect and transliterated variants.
Technical SEO for RTL
Health checks covering crawlability, hreflang, right-to-left rendering, mobile performance and page speed.
Arabic content optimisation
Existing Arabic pages restructured around search intent, headings and internal links.
In-house Arabic copywriting
New pages and content marketing written by native speakers from your terminology.
Site architecture
Arabic sections structured so they do not compete with English pages, with correct language signals.
Recommendations and reporting
Clear actions and monthly reporting on visibility, traffic, leads and revenue.
Our Arabic SEO services start from £600 per month.
Tell us about your Arabic site and target countries and we will scope a plan.
From ranking for its own name to 45,000 visitors a month
Doctoori publishes healthcare information in Arabic for a global audience. At launch the website only ranked for its company name, and it covers a very large range of medical topics, so the work had to be prioritised. Within two months, many target keywords had improved substantially in the rankings.
What we did
On-page and off-page work, prioritised by impact
Meta data and mark-up optimised on key pages
Sitemaps checked and news articles written to promote the content
We have carried out Arabic marketing across healthcare, tourism, eCommerce, B2B, education and legal sectors. Our work for an Arabic healthcare provider included rapid website development and ongoing SEO, documented in the case studies below.
Rankings are only useful when they bring enquiries or sales, so we report on conversions as well as visibility. Arabic SEO works best alongside paid search, which tests which terms convert before content is committed to them.
Website and marketing for an Arabic healthcare provider
Design, build and e-marketing for Doctoori, including a social media strategy before launch and ongoing SEO. Traffic passed one million users a month, and Facebook campaigns generated over 2,000 engagements a week.
Arabic SEO for a luxury children's fashion retailer
Arabic SEO and translation to introduce the new Arabic website of one of Europe's largest luxury children's fashion retailers to the Middle East. After two months, half of the target keywords had reached page one.
An untidy Google Ads account restructured, with ads written in the right tone of voice and Arabic dialect for the Middle East. Cost per click and cost per conversion fell, and conversion rates rose across all campaigns.
Arabic and English keyword targeting, including transliteration variations, ad copy adapted for native Arabic and international audiences, and landing pages matched to high-intent searches.
The museum's CMS did not handle Arabic well, so we produced the Arabic site on a range of page templates, with the layout reversed for right-to-left reading and styling adapted for Arabic lettering.
Arabic social media for a world-renowned cancer centre
Audiences built around the countries most likely to convert, with posts, ads, articles and video subtitles written in Arabic. An Arabic contact form became the most visited page from social traffic.
Market, keyword and competitor research in Arabic, a restructured Google Ads account and Arabic ads. In the first month, the conversion rate rose by 50% and enquiries and sales by 20%.
Do you optimise for dialect or Modern Standard Arabic?
Both, depending on the market. Research shows which forms people use for your terms in each country, and content is written to match.
Can you work on an Arabic site you did not build?
Yes. We start with a technical and content health check, then either make changes ourselves or give your developers detailed instructions.
How is Arabic SEO different from Arabic AI search optimisation?
SEO focuses on rankings and organic traffic from search engines. AI search optimisation looks at how AI assistants understand and describe your brand in Arabic. They share foundations, and we treat them as related but separate services.