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Arabic SEO Services

Arabic SEO strategies built by native speakers for how Arabic-speaking customers actually search, from UK-based and international Arabic websites to country-specific Gulf campaigns.

  • Keyword research in Arabic, dialect and English
  • Technical SEO for right-to-left sites
  • In-house Arabic copywriting
  • Monthly reporting against commercial goals

Search behaviour

Why Arabic search needs its own strategy

Full knowledge of the market, culture and language is essential to reach an Arabic audience. The same product may be searched in Modern Standard Arabic, in a local dialect, in transliterated Latin script or in English, and the balance changes from Saudi Arabia to the UAE to Egypt.

We build Arabic SEO strategies around that reality. Keyword, market and competitor research is carried out natively, and newer search behaviours are tracked as they emerge rather than assumed from the English site.

Two colleagues reviewing Arabic SEO work on a laptop

Services

What our Arabic SEO includes

For an agreed monthly budget you have a dedicated account manager and regular SEO work, which can include:

  • Keyword and competitor research

    Market, competitor and search-term research by country, including dialect and transliterated variants.

  • Technical SEO for RTL

    Health checks covering crawlability, hreflang, right-to-left rendering, mobile performance and page speed.

  • Arabic content optimisation

    Existing Arabic pages restructured around search intent, headings and internal links.

  • In-house Arabic copywriting

    New pages and content marketing written by native speakers from your terminology.

  • Site architecture

    Arabic sections structured so they do not compete with English pages, with correct language signals.

  • Recommendations and reporting

    Clear actions and monthly reporting on visibility, traffic, leads and revenue.

Our Arabic SEO services start from £600 per month.

Tell us about your Arabic site and target countries and we will scope a plan.

Doctoori

Arabic · global audience

natural visitors a month within two months
45,000+
visitors a month after further SEO work
1m+

No paid advertising was used.

Client results

From ranking for its own name to 45,000 visitors a month

Doctoori publishes healthcare information in Arabic for a global audience. At launch the website only ranked for its company name, and it covers a very large range of medical topics, so the work had to be prioritised. Within two months, many target keywords had improved substantially in the rankings.

What we did

  • On-page and off-page work, prioritised by impact
  • Meta data and mark-up optimised on key pages
  • Sitemaps checked and news articles written to promote the content
  • Social media activity started alongside the SEO
Read the case study for Doctoori

Sectors

Sector experience and commercial focus

We have carried out Arabic marketing across healthcare, tourism, eCommerce, B2B, education and legal sectors. Our work for an Arabic healthcare provider included rapid website development and ongoing SEO, documented in the case studies below.

Rankings are only useful when they bring enquiries or sales, so we report on conversions as well as visibility. Arabic SEO works best alongside paid search, which tests which terms convert before content is committed to them.

Arabic healthcare website on phones, a sector for Arabic SEO

Case studies

Arabic case studies

Doctoori

Arabic · healthcare

40,000+

Page visitors a day from the marketing work

Website and marketing for an Arabic healthcare provider

Design, build and e-marketing for Doctoori, including a social media strategy before launch and ongoing SEO. Traffic passed one million users a month, and Facebook campaigns generated over 2,000 engagements a week.

  • SEO
  • Social
  • Website
Read the full case study for Doctoori

Bambini Fashion

Arabic · Middle East

34

Average positions gained by 10 target keywords

Arabic SEO for a luxury children's fashion retailer

Arabic SEO and translation to introduce the new Arabic website of one of Europe's largest luxury children's fashion retailers to the Middle East. After two months, half of the target keywords had reached page one.

  • SEO
  • Fashion
Read the full case study for Bambini Fashion

Private Jet Charter

Arabic · Middle East

16%

Click-through rate, up from 7%

Arabic PPC for a luxury private jet charter

An untidy Google Ads account restructured, with ads written in the right tone of voice and Arabic dialect for the Middle East. Cost per click and cost per conversion fell, and conversion rates rose across all campaigns.

  • PPC
  • Aviation
Read the full case study for Private Jet Charter

Aviation company

Arabic · UAE

165%

More qualified leads, year on year

Arabic and English paid search in the UAE

Arabic and English keyword targeting, including transliteration variations, ad copy adapted for native Arabic and international audiences, and landing pages matched to high-intent searches.

  • PPC
  • Aviation
Read the full case study for Aviation company

The British Museum

Arabic · website

100+

Pages built in Arabic

An Arabic website for The British Museum

The museum's CMS did not handle Arabic well, so we produced the Arabic site on a range of page templates, with the layout reversed for right-to-left reading and styling adapted for Arabic lettering.

  • Arabic
  • Website
Read the full case study for The British Museum

The Royal Marsden

Arabic · Middle East

923%

Increase in Facebook page likes

Arabic social media for a world-renowned cancer centre

Audiences built around the countries most likely to convert, with posts, ads, articles and video subtitles written in Arabic. An Arabic contact form became the most visited page from social traffic.

  • Organic social
  • Arabic
Read the full case study for The Royal Marsden

Al Khaleejion Kitchens

Arabic · Saudi Arabia

~300%

More users from paid advertising

Arabic PPC for Saudi buyers

Market, keyword and competitor research in Arabic, a restructured Google Ads account and Arabic ads. In the first month, the conversion rate rose by 50% and enquiries and sales by 20%.

  • Arabic
  • PPC
Read the full case study for Al Khaleejion Kitchens

Doctoori

Arabic · website

30+

Page layouts designed for the Arabic portal

Web design for an Arabic health portal

The Arabic version of patient.co.uk: the website, five health tools and a find-a-clinic system with its own admin, taken live in January 2014.

  • Web design
  • Healthcare
Read the full case study for Doctoori

Selected clients

  • The Royal Marsden Private Care
  • London Specialist Hospitals
  • K9 Jets
  • RealD
  • Private Jet Charter
  • IRIS
  • FDS Consult
  • F1 Authentics
  • Fire Design Solutions
  • Holemaker Technology
  • Tiles360
  • Be Safe Direct

Good to know

Frequently asked questions

Do you optimise for dialect or Modern Standard Arabic?

Both, depending on the market. Research shows which forms people use for your terms in each country, and content is written to match.

Can you work on an Arabic site you did not build?

Yes. We start with a technical and content health check, then either make changes ourselves or give your developers detailed instructions.

How is Arabic SEO different from Arabic AI search optimisation?

SEO focuses on rankings and organic traffic from search engines. AI search optimisation looks at how AI assistants understand and describe your brand in Arabic. They share foundations, and we treat them as related but separate services.

Still have a question?

Next step

Want your Arabic site to be found by the customers you are targeting?

  • Google Premier Partner
  • Microsoft Advertising Partner
  • Since 2002 · 300+ clients