Customers across the Arabic-speaking world increasingly ask AI assistants for recommendations. We help make sure your business is clearly understood in Arabic, with content and signals that AI systems can read and trust.
AI assistants such as ChatGPT and Google's AI features summarise information rather than listing ten links. To be included, a brand needs to be described consistently, clearly and credibly in the sources those systems draw on.
In Arabic that is harder than it sounds. Brand names may be transliterated several ways, terminology differs between countries, and many Arabic pages are thin translations with poor structure. Those gaps make it harder for AI systems to connect your Arabic presence to your business.
Services
What we work on
Entity consistency
One consistent Arabic brand name, description and set of facts across your site, profiles and listings.
Regional terminology
Content that uses the terms customers use in each target country, not a single generic vocabulary.
Question-led Arabic content
Clear answers to the questions buyers ask, written natively and structured with headings.
Structured data
Schema markup that states who you are, what you offer and where, in a machine-readable form.
Technical accessibility
RTL pages that render, load and crawl correctly, with correct language and region signals.
Authority and mentions
Identifying credible Arabic-language sources where your business should be referenced.
AI search and SEO
How it relates to Arabic SEO
AI search optimisation complements SEO; it does not replace it. Much of what helps AI systems, such as crawlable pages, clear structure and authoritative content, is good SEO practice. The difference is the emphasis on entities, consistency and answering questions directly.
No agency can guarantee that an AI assistant will cite or recommend a business. What we can do is remove the obstacles that stop your Arabic presence being understood, and measure change where tools allow.
On-page and off-page SEO in Arabic, prioritised by impact, with no paid advertising. At launch the site only ranked for its own name; after further SEO work it passed one million visitors a month.
Arabic and English keyword targeting, including transliteration variations, ad copy adapted for native Arabic and international audiences, and landing pages matched to high-intent searches.
The museum's CMS did not handle Arabic well, so we produced the Arabic site on a range of page templates, with the layout reversed for right-to-left reading and styling adapted for Arabic lettering.
Arabic social media for a world-renowned cancer centre
Audiences built around the countries most likely to convert, with posts, ads, articles and video subtitles written in Arabic. An Arabic contact form became the most visited page from social traffic.
Market, keyword and competitor research in Arabic, a restructured Google Ads account and Arabic ads. In the first month, the conversion rate rose by 50% and enquiries and sales by 20%.
Website and marketing for an Arabic healthcare provider
Design, build and e-marketing for Doctoori, including a social media strategy before launch and ongoing SEO. Traffic passed one million users a month, and Facebook campaigns generated over 2,000 engagements a week.
An untidy Google Ads account restructured, with ads written in the right tone of voice and Arabic dialect for the Middle East. Cost per click and cost per conversion fell, and conversion rates rose across all campaigns.
Arabic SEO for a luxury children's fashion retailer
Arabic SEO and translation to introduce the new Arabic website of one of Europe's largest luxury children's fashion retailers to the Middle East. After two months, half of the target keywords had reached page one.
Can you guarantee our business will appear in ChatGPT in Arabic?
No, and no one honestly can. We improve the clarity, consistency and authority of your Arabic presence, which makes it easier for AI systems to understand and reference you.
Do we need Arabic SEO as well?
Usually, yes. AI search optimisation builds on SEO foundations. If your Arabic pages are not indexed or well structured, AI work has little to stand on.
Is this relevant if our customers search in English too?
Yes. Many Gulf buyers use both languages. We make sure your English and Arabic presences describe the same business consistently.