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Arabic AI search & LLM optimisation

Arabic AI search and LLM optimisation

Customers across the Arabic-speaking world increasingly ask AI assistants for recommendations. We help make sure your business is clearly understood in Arabic, with content and signals that AI systems can read and trust.

  • Arabic entity and brand clarity
  • Structured, well-organised Arabic content
  • RTL technical accessibility
  • Works alongside Arabic SEO, not instead of it

AI discovery

What changes when discovery happens through AI

AI assistants such as ChatGPT and Google's AI features summarise information rather than listing ten links. To be included, a brand needs to be described consistently, clearly and credibly in the sources those systems draw on.

In Arabic that is harder than it sounds. Brand names may be transliterated several ways, terminology differs between countries, and many Arabic pages are thin translations with poor structure. Those gaps make it harder for AI systems to connect your Arabic presence to your business.

Two colleagues checking Arabic AI search results on a laptop

Services

What we work on

  • Entity consistency

    One consistent Arabic brand name, description and set of facts across your site, profiles and listings.

  • Regional terminology

    Content that uses the terms customers use in each target country, not a single generic vocabulary.

  • Question-led Arabic content

    Clear answers to the questions buyers ask, written natively and structured with headings.

  • Structured data

    Schema markup that states who you are, what you offer and where, in a machine-readable form.

  • Technical accessibility

    RTL pages that render, load and crawl correctly, with correct language and region signals.

  • Authority and mentions

    Identifying credible Arabic-language sources where your business should be referenced.

AI search and SEO

How it relates to Arabic SEO

AI search optimisation complements SEO; it does not replace it. Much of what helps AI systems, such as crawlable pages, clear structure and authoritative content, is good SEO practice. The difference is the emphasis on entities, consistency and answering questions directly.

No agency can guarantee that an AI assistant will cite or recommend a business. What we can do is remove the obstacles that stop your Arabic presence being understood, and measure change where tools allow.

Arabic website on mobile phones, read by AI search and SEO

How we work

Our approach

  1. 01

    Audit

    How your brand appears in Arabic across your site, listings and AI answers today.

  2. 02

    Fix foundations

    Technical, structural and entity issues on your Arabic pages.

  3. 03

    Build content

    Native Arabic content that answers the questions buyers ask in each market.

  4. 04

    Monitor

    Track visibility in AI answers and organic search over time.

Case studies

Arabic case studies

Doctoori

Arabic · global audience

45,000+

Natural visitors a month within two months

Arabic SEO for a new medical website

On-page and off-page SEO in Arabic, prioritised by impact, with no paid advertising. At launch the site only ranked for its own name; after further SEO work it passed one million visitors a month.

  • SEO
  • Healthcare
Read the full case study for Doctoori

Aviation company

Arabic · UAE

165%

More qualified leads, year on year

Arabic and English paid search in the UAE

Arabic and English keyword targeting, including transliteration variations, ad copy adapted for native Arabic and international audiences, and landing pages matched to high-intent searches.

  • PPC
  • Aviation
Read the full case study for Aviation company

The British Museum

Arabic · website

100+

Pages built in Arabic

An Arabic website for The British Museum

The museum's CMS did not handle Arabic well, so we produced the Arabic site on a range of page templates, with the layout reversed for right-to-left reading and styling adapted for Arabic lettering.

  • Arabic
  • Website
Read the full case study for The British Museum

The Royal Marsden

Arabic · Middle East

923%

Increase in Facebook page likes

Arabic social media for a world-renowned cancer centre

Audiences built around the countries most likely to convert, with posts, ads, articles and video subtitles written in Arabic. An Arabic contact form became the most visited page from social traffic.

  • Organic social
  • Arabic
Read the full case study for The Royal Marsden

Al Khaleejion Kitchens

Arabic · Saudi Arabia

~300%

More users from paid advertising

Arabic PPC for Saudi buyers

Market, keyword and competitor research in Arabic, a restructured Google Ads account and Arabic ads. In the first month, the conversion rate rose by 50% and enquiries and sales by 20%.

  • Arabic
  • PPC
Read the full case study for Al Khaleejion Kitchens

Doctoori

Arabic · healthcare

40,000+

Page visitors a day from the marketing work

Website and marketing for an Arabic healthcare provider

Design, build and e-marketing for Doctoori, including a social media strategy before launch and ongoing SEO. Traffic passed one million users a month, and Facebook campaigns generated over 2,000 engagements a week.

  • SEO
  • Social
  • Website
Read the full case study for Doctoori

Private Jet Charter

Arabic · Middle East

16%

Click-through rate, up from 7%

Arabic PPC for a luxury private jet charter

An untidy Google Ads account restructured, with ads written in the right tone of voice and Arabic dialect for the Middle East. Cost per click and cost per conversion fell, and conversion rates rose across all campaigns.

  • PPC
  • Aviation
Read the full case study for Private Jet Charter

Doctoori

Arabic · website

30+

Page layouts designed for the Arabic portal

Web design for an Arabic health portal

The Arabic version of patient.co.uk: the website, five health tools and a find-a-clinic system with its own admin, taken live in January 2014.

  • Web design
  • Healthcare
Read the full case study for Doctoori

Bambini Fashion

Arabic · Middle East

34

Average positions gained by 10 target keywords

Arabic SEO for a luxury children's fashion retailer

Arabic SEO and translation to introduce the new Arabic website of one of Europe's largest luxury children's fashion retailers to the Middle East. After two months, half of the target keywords had reached page one.

  • SEO
  • Fashion
Read the full case study for Bambini Fashion

Selected clients

  • The Royal Marsden Private Care
  • London Specialist Hospitals
  • K9 Jets
  • RealD
  • Private Jet Charter
  • IRIS
  • FDS Consult
  • F1 Authentics
  • Fire Design Solutions
  • Holemaker Technology
  • Tiles360
  • Be Safe Direct

Good to know

Frequently asked questions

Can you guarantee our business will appear in ChatGPT in Arabic?

No, and no one honestly can. We improve the clarity, consistency and authority of your Arabic presence, which makes it easier for AI systems to understand and reference you.

Do we need Arabic SEO as well?

Usually, yes. AI search optimisation builds on SEO foundations. If your Arabic pages are not indexed or well structured, AI work has little to stand on.

Is this relevant if our customers search in English too?

Yes. Many Gulf buyers use both languages. We make sure your English and Arabic presences describe the same business consistently.

Still have a question?

Next step

Want to know how AI assistants describe your business in Arabic?

  • Google Premier Partner
  • Microsoft Advertising Partner
  • Since 2002 · 300+ clients