Quality Processes & Certificates
ISO 9001 Certification
We have been ISO 9001 certified since 2010, giving a guarantee of well documented quality control procedures and processes for client work as well as the business as a whole.
Cloud Technology Management
ExtraDigital adopted cloud based technology very early on for managing internal processes. We use a sophisticated CRM to ensure all staff can see what is going on for specific clients. We use a cloud-based project management tool for ensuring all staff can see progress on projects and help project managers ensure delivery of work to client satisfaction.
As a leading company in a fast moving area of technology, keeping up to date with new technology and sharing best practise is important. We have an internal wiki for sharing technical knowledge and make use of social tools to help communication and efficient working.
Website Design Quality
When designing websites, we validate all website code and test the website with a number of browsers including IE6, IE7, IE8, FireFox, Chrome and Safari. We test all new websites on both PCs and Macs, and on a variety of screen resolution and monitor sizes.
Our websites adhere to the following standards:
- W3.org - The World Wide Web consortium that defines web standards.
- http://jigsaw.w3.org/css-validator - stylesheet validator
- WebStandards.org - Web Standards Project
All new websites are automatically checked with regards to accessibility and colour blind issues. We also regularly check all links (internal and external) are working, including those to other websites.
Amateur or “build your own” websites will often look very good on one browser or one operating system, but look poor on different browsers and devices. This is due to a lack of knowledge and no checking or validation process. Extra Digital have a set of quality checks we work through during and at the completion of the website design and development process to ensure our websites correctly function on all browsers and thus perform well in all major search engines.
PPC Management Quality
We were the first UK management firm to only use staff who had passed the Adwords examination to manage client accounts. This continuing practice ensures that all our account management staff are trained to the highest standards to manage accounts to the benefit of our clients.
Unlike many other digital agencies we never outsource PPC management and all work is carried out by in-house, fully qualified staff rather than trainees or freelancers.
SEO, Social and Marketing Quality
All SEO and marketing work uses sustainable “white hat” techniques which grow the presence of your business online over time rather than relying on unethical tricks and shortcuts that will be penalised at the next search algorithm update. We never risk our clients being blacklisted from searches by using spamming or short-term boost tactics. When acquiring links we focus on quality, not quantity, and exclude all paid links, exchanges, directories and other cheap, ineffective “link farming” techniques.
Unlike many other digital agencies we never outsource SEO, social management or other ongoing marketing work and all work is carried out by in-house, highly experienced staff rather than trainees or freelancers.
We make use of the following social media sites: