Multilingual marketing
PPC, SEO and paid social in 15+ languages
Established 2002
One UK team, all in-house
Paid search, paid social and SEO in more than 15 languages, planned from in-language research and written by native speakers. Every market is reported separately, so you can see which ones earn their budget.
64% more leads for Userful from PPC in French, German, Italian and Arabic. Read the case study on Userful's multilingual PPC
Research in the language
A translated campaign carries English assumptions into a market that does not share them. The search terms are different, the competitive set is different, and what counts as a persuasive advert is different. Keyword volume rarely maps across; in several markets the highest-intent term has no direct English equivalent at all.
We start with research in the language, then build the account structure around what people actually type. Where a market has thin demand, we say so rather than spend twelve months proving it.
Built for each market
Search terms, volumes, intent and competitor positioning researched natively, then mapped to the pages that can convert them.
Separate campaign structures per language and country, with local negatives, bidding and budget control rather than one pooled account.
Meta and LinkedIn creative and copy adapted per market, tested against local audiences rather than reused from the UK.
Hreflang, site structure, in-language content and local link acquisition so the right page ranks in the right country.
Pages written for the market, with the proof points, payment terms and contact expectations local buyers look for.
Conversions, lead quality, cost per acquisition and revenue split by country so budget decisions are straightforward.
01
Demand, competition and terminology in each target market, with an honest view on which ones are worth funding first.
02
Each market gets its own structure and copy; one team holds strategy, budget and reporting across all of them.
03
Contained budgets prove demand before a market gets a full content and site investment.
04
Lead quality and revenue per market drive the next month's allocation, not impression share.
Accountable for results
Userful · Europe and the Middle East
“It was everything we needed for our localised PPC efforts.”
Client results
Userful, the leading visual networking platform for enterprise, wanted leads from key markets in Europe and the Middle East, in French, German, Italian and Arabic. We researched keywords, competitors and the market for each language, wrote ads in the words local audiences prefer, and tested ads and landing pages in every language.
What we changed for Userful
Case studies
01 / 06
Private Jet Charter
Arabic · Middle East
16%
Click-through rate, up from 7%
An untidy Google Ads account restructured, with ads written in the right tone of voice and Arabic dialect for the Middle East. Cost per click and cost per conversion fell, and conversion rates rose across all campaigns.
Hatchbag.de
German · Germany
60%
More conversions after 7 weeks
Market, keyword and competitor research, customer profiling and a restructured AdWords account, with new campaigns for seasonal and regional searches. Sales value from paid advertising rose by 69%.
Doctoori
Arabic · global audience
45,000+
Natural visitors a month within two months
On-page and off-page SEO in Arabic, prioritised by impact, with no paid advertising. At launch the site only ranked for its own name; after further SEO work it passed one million visitors a month.
Travall
English and German · US and Germany
56%
Increase in search visibility
Market research and keyword research for each of Travall's six products, to build the brand in the US alongside its German market. Year on year, SEO traffic rose by 18.76% and 41 of 50 tracked keywords reached the first page.
RealD 3D
French and Spanish · France and Spain
432%
More French page likes in the first 28 days
A social media plan for each market, built on audience, competitor and industry research. Posts, ads and video subtitles are written in French and Spanish, and every piece of content is cleared with the film studios first.
Nordic activewear manufacturer
Norwegian and Swedish · Norway and Sweden
375%
Increase in ROAS on the Swedish account, now 17.1
Both accounts cleaned up and restructured, with new Responsive Search Ads in Norwegian and Swedish. After one month, Swedish spend was down 67% and its conversion rate up 72%.
Selected clients
Good to know
In the local language. Adverts, keywords, negatives and landing pages are handled by native speakers, because a mistranslated negative keyword list wastes budget quietly for months.
Google Ads and Microsoft Ads in most markets, plus Meta and LinkedIn for paid social. Where a market uses something else meaningfully, we will tell you before we recommend a budget.
By evidence. We report cost per lead or ROAS per market, and move spend towards the ones converting rather than holding an even split for the sake of it.
Yes. International accounts often carry duplicated keywords, wrong location targeting and translated ad copy that never performed. An audit usually finds savings before it finds growth.
Still have a question?
Next step
Tell us which countries and languages you are considering. A native-speaking specialist will look at demand, competition and terminology in each one, and give you an honest view on which markets are worth funding first.
Tell us where you want to sell. We'll be in touch to talk through the demand we find.
Prefer to talk? Call +44 (0)1227 68 68 98.
