Case study · B2B website and SEO
SciVisum, a facelift built to convert
Experts in website, mobile and app performance monitoring and load testing. We designed and built a conversion-focused WordPress site, launched in April 2016, then took on their SEO and maintenance.
- Client
- SciVisum
- Sector
- Digital performance management
- Platform
- WordPress
- Launched
- April 2016
- Services
- Design, development, SEO, maintenance
The brief
More visibility, more conversions
SciVisum are experts in digital performance management, from website, mobile and app monitoring to load testing.
They wanted a website redesign to increase their online visibility and conversions, working seamlessly with MailChimp and Sugar Community CRM.
How we did it
A B2B design focused on conversions
01
Clear user journey
Routes to micro and macro conversions: downloads, free trials, resources, case studies, newsletter sign-ups and product pages.
02
Integrations
Works seamlessly with MailChimp and Sugar Community CRM.
03
WordPress build
Built by our in-house developers, search engine friendly from the start.
The result
Better engagement from search
Over the last four months, engagement from SEO traffic improved greatly compared with the previous year.
Outcome
Organic traffic, year on year
- more pages per session
- 26.13%more pages per session
- longer average session
- 29.53%longer average session
- bounce rate
- −10.82%bounce rate
What came next
SEO and maintenance
Ongoing SEO
With a search-friendly build, we went straight into core SEO work to improve visibility.
WordPress maintenance
Regular improvements that keep the website in top condition.
Your project
Planning your next website?
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