Case study · German website

CM Scientific, in German

A specialist supplier of scientific materials to universities and research labs since 1980. In summer 2018 we designed and built their German website, with SEO copy written by our in-house German specialist.

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Client: CM Scientific
Sector: Scientific materials and consumables
Platform: WordPress
Market: Germany
Services: Design, development, German copywriting

The brief

Grow sales in the German market

CM Scientific has supplied specialised scientific materials and consumables to universities, research establishments and leading commercial organisations since 1980, supporting a large German customer base for over 30 years from its UK warehouse.

They wanted a dedicated German website to encourage sales and engagement in that market, with a clean, professional and brand-friendly design.

How we did it

Designed, built and written in German

01
German copywriting
Our in-house German specialist wrote over five pages of SEO-optimised content on a very complex subject.
02
Brand colours
The blue, white and green of the logo carried through the design for a consistent brand.
03
WordPress brochure site
Kept simple but professional and effective, leaving room for more language sites to follow.

The result

Great results in a niche market

A dedicated German CM Scientific website, built to encourage sales and engagement.

Outcome

Results since launch

The products are very niche and mostly bought by purchase order, yet the site has seen some great results since it went live.

What came next

More languages planned

A French website
Work started on a French version of the site.
Multilingual web design
eCommerce for the .com market
A fully responsive eCommerce site for the .com market was planned, alongside the German and French sites.
eCommerce websites