Case study · Narrative design

ecoDriver: Understand, Act, Transform

A new marketing website for a decarbonisation SaaS provider, built around a narrative that shows organisations how to act on their emissions and leads them to book a demo.

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Client: ecoDriver Solutions
Sector: Decarbonisation SaaS
Platform: WordPress + Elementor Pro
Services: Narrative design, UX, build

The brief

Establish authority, drive qualified leads

ecoDriver help organisations large and small understand their energy consumption and emissions, and advise on how to reduce them. When it was first introduced, the software won a Microsoft award.

They wanted a website that would elevate the brand, establish them as an authority in decarbonisation and drive qualified leads: one that educated prospects, stressed the reasons to act and highlighted the rewards of using ecoDriver.

Considered

The in-house site

Built by the ecoDriver team; the new site needed to be a significant step forward.

Chosen

WordPress with Elementor Pro

Easy to add and edit pages
Drag-and-drop editing without code

How we did it

A story that leads to a demo

01
Narrative
With the ecoDriver team we shaped the Understand, Act, Transform methodology, showing how their software and services lead to net zero.
02
Scroll-led home page
A scroll-activated vertical carousel raises the issues we all face, such as rising temperatures and volatile weather.
03
Proof and calls to action
Past clients and recent case studies build trust, and strong calls to action lead visitors to book a demo.
04
Editable build
Built on WordPress with Elementor Pro and delivered on time with a dedicated project manager.

The result