Case study · Website redesign
CRS Pharma Solutions, one brand across the group
A long-time client's pharmaceutical cold storage site wasn't doing their service justice. We redesigned it in the style of their sister sites and moved it onto our own ExtraCMS, launching in June 2017.
- Client
- CRS Pharma Solutions
- Sector
- Pharmaceutical cold storage
- Platform
- WordPress → ExtraCMS
- Launched
- June 2017
- Services
- Design, development, marketing
The brief
Show the experience, unify the brand
CRS have worked in pharmaceutical cold storage for some time, but their website didn't do the service justice or show their wealth of experience.
They asked us to bring it up to standard and in line with their sister companies, CRS UK and CRS IE.
Considered
WordPress
The platform the pharma site was built on.
Chosen
ExtraCMS
- The same system as CRS UK and CRS IE
- All sites edited the same way
How we did it
Built on the look of CRS UK
01
Unified design
Styled on the CRS UK site we redesigned in 2015, adapted where needed for the pharmaceutical industry.
02
Product range
Pharmaceutical storage equipment showcased, from incubator stores to blast chillers.
03
Clear route to enquire
A clear user journey that leads visitors to enquire by phone or email.
The result
Clean, clear and accurate
A clean design with all the detailed information the highly accurate pharmaceutical industry needs, built by our in-house developers.
Outcome
Launched in June 2017
The site joined CRS UK and CRS IE on ExtraCMS, so the whole group is edited in the same way.
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