Case study · Charity eCommerce
The Children's Society, an online shop in the new brand
After a full rebrand, the charity asked us to update its online shop, which sells fundraising essentials and Christmas cards, with the new branding and an integration with its fulfilment system.
- Client
- The Children's Society
- Sector
- Children's charity
- Platform
- ExtraCMS
- Services
- eCommerce design & development
The brief
The shop, in the new brand
The Children's Society supports vulnerable children and young people. Their full rebrand covered all their literature and marketing, including their online presence.
They asked us to update the look and feel of their online shop with the new branding. It was to be built on ExtraCMS so editors could make frequent changes to products, pages and categories.
How we did it
Easy to shop, easy to run
01
New branding
The shop redesigned in The Children's Society's new brand.
02
Editable on ExtraCMS
Site editors can update products, add pages and edit shop categories.
03
Fulfilment integration
Orders are sent to the fulfilment company through an integration with their stock system.
The result
A shop that raises money
The shop sells fundraising essentials, and Christmas cards and branded items help generate donations.
Outcome
User-friendly and donation-led
The shop was designed to be easy to use and to encourage visitors to donate.
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