CRM & email marketing
Lifecycle email and CRM automation
Established 2002
One UK team, all in-house
Acquisition costs keep rising. CRM and email are where margin is recovered – through segmentation, automation and lifecycle campaigns that increase repeat purchase, retention and lifetime value from an audience you have already paid to acquire.
Nearly 13,000 users for Mynurva from a HubSpot campaign with automated emails. Read the case study for Mynurva
Beyond the weekly send
Many programmes still consist of a weekly send to the entire list. It produces some revenue, gradually damages engagement, and tells you very little. Lifecycle marketing replaces that with the right message at the point in the customer relationship where it changes behaviour.
The work usually begins with data: what you know about customers, whether it is accessible in the platform, and which segments are genuinely worth treating differently. From there, automated journeys handle the repeatable moments, and campaigns are targeted rather than universal.
We measure it in revenue, repeat rate and retention. Opens and clicks are diagnostics, not results.
Everything your programme needs
How customer data is used across acquisition, retention and reactivation, and what the platform needs to support.
Behavioural, value and lifecycle segments that justify different messaging.
Planned, targeted campaigns built around commercial calendars and customer behaviour.
Welcome, nurture, replenishment and win-back flows that run without monthly effort.
Timing, incentive policy and sequence design that recovers orders without discounting unnecessarily.
Onboarding, cross-sell and review requests that turn a first order into a second.
Identifying lapse risk early and re-engaging customers before they are gone.
Dynamic content and structured testing of subject lines, offers, timing and templates.
Revenue by journey and segment, lifetime value trends and contribution against other channels.
01
What customer data exists, how clean it is and what your platform can actually action.
02
The moments that matter for your business model, and where revenue is currently leaking.
03
Highest return per hour, running continuously once live.
04
Segmented sends aligned to trading plans, seasonality or sales cycles.
05
Iterate on the flows that earn, retire what does not, and grow the programme deliberately.
Accountable for results
Mynurva · Healthcare / online mental health support
The recorded audience grew from a few hundred, with the rate of growth increasing and the reported cost per contact decreasing.
Client results
Mynurva provides confidential mental health support through video appointments with qualified therapists, and needed high numbers of users for product testing. As a HubSpot Gold Partner, we connected marketing and sales around one CRM, then ran the campaign through HubSpot, from landing-page forms to automated emails. We judge every programme on what it does commercially, not on opens and clicks.
What we did for Mynurva
Case studies
01 / 04
Fire Design Solutions
Fire engineering / CPD seminars
18%
Landing page conversion rate
A landing page tracked registrations for a day of CIBSE-approved CPD seminars. Emails to existing contacts generated most of the leads, and the event was fully subscribed.
British Assessment Bureau
Certification / ISO standards
Onboarded
To HubSpot Marketing Hub Professional
BAB moved to HubSpot and needed data from its old CRM brought across. We onboarded and trained the team and set up the first inbound campaigns, with email, automation and lead management in one place.
CRS Cold Storage
Cold storage / UK and Ireland
Growth Suite
HubSpot CRM, from acquisition to service
CRS adopted the HubSpot Growth Suite on our advice. Our developers built the templates while our marketers planned the inbound strategy, so the first campaign was ready soon after onboarding and each piece of content could be measured.
Tiles360
Ecommerce / Magento tile store
Automated
Follow-up emails after sample orders
As part of ongoing support for the Magento store, we installed an automated email system that follows up with everyone who orders samples, and integrated the site with Mailchimp.
Selected clients
Good to know
We work with the mainstream ecommerce and B2B platforms and integrate with the systems you already run. If your platform is limiting what you can do commercially, we will say so – but we will not recommend a migration you do not need.
Frequency matters less than relevance. Segmented, well-timed sends usually allow higher frequency without harming engagement; untargeted broadcasts to the whole list erode it quickly.
For most businesses it remains the highest-margin channel, because you are not paying for the audience each time. It is usually the fastest route to improving profitability from customers you already acquired.
Yes. Welcome, abandoned basket, post-purchase, replenishment, lapsed customer and lead nurture journeys tend to produce more revenue per hour of effort than one-off campaigns.
Consent capture, preference management and suppression are built into the set-up. Deliverability and compliance are practical requirements, not afterthoughts.
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