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German SEO

German SEO Services

Improve your visibility in the German market with specialised German-language SEO. Our native German SEO experts understand how German-speaking audiences search, and optimise your site accordingly.

  • Technical and popular German keywords
  • On-page and technical SEO
  • Content localised by subject specialists
  • Transparent performance reporting
Explore German services

Search behaviour in German

German searches often use long compound terms, and the terms professionals use differ from those consumers use. We work with both technical and popular German, and analyse competition and trends to build a strategy aligned with local search intent.

German SEO services header illustration

What our German SEO covers

Keyword research and strategy

High-value German terms relevant to your business, by intent.

On-page optimisation

Meta tags, headings and image alt text; we make changes or give your staff detailed instructions.

Content localisation

Blog posts, landing pages and product descriptions from German speakers matched to the subject.

Technical SEO

Audits covering site speed, mobile-friendliness and crawlability.

Tracking and reporting

Rankings, traffic and key metrics reported clearly to guide the next steps.

DACH market variants

Separate treatment for Austria and Switzerland where terminology and demand differ.

Proven results from our German SEO

increase in conversions year on year
43%increase in conversions year on year
increase in revenue within 7 days of optimising the site
25%increase in revenue within 7 days of optimising the site
increase in unique purchases from organic traffic year on year
43%increase in unique purchases from organic traffic year on year

Data from a German-language website after a few months of SEO work.

SEO that connects with the rest of your German marketing

German SEO works best alongside German paid search and social media, sharing keyword research and landing pages. We help businesses grow in Germany, Austria and Switzerland.

International search performance charts

Some of the brands we've worked with

  • The Royal Marsden Private Care
  • London Specialist Hospitals
  • RealD
  • Private Jet Charter
  • FDS Consult
  • Fire Design Solutions
  • Holemaker Technology
  • Tiles360
  • Be Safe Direct

Related German-language work

Frequently asked questions

Is Google the main search engine in Germany?

Yes, which makes German SEO familiar in mechanics but not in content. The competitive set and the language of the queries are what change.

Can your team make the changes on our site?

Yes. We either provide detailed instructions for your staff or make the changes ourselves.

Next step

Want your German pages to rank for the terms German buyers use?

  • Google Premier Partner
  • Microsoft Advertising Partner
  • Since 2002 · 300+ clients