Multilingual
German Paid Search for Global TIC Provider
There are many different possible optimisations within Paid Search, but what does optimising your budget look like? Read our German Paid Search case study!
- Multilingual
German marketing & websites
German marketing and websites for a market that rewards precision
German buyers, particularly in B2B and technical sectors, read carefully and compare thoroughly. We produce German websites and campaigns with native speakers who can handle specialist subject matter, not generalist translation.
- Technical and B2B German content
- German SEO and paid search
- Layouts tested against long German copy
- Germany, Austria and Switzerland
Explore German services
Why German needs more than translation
German is unforgiving of approximate content. In technical and industrial categories, vague or awkwardly translated product copy costs credibility immediately, and specification detail matters more than persuasion.
The practical issues are consistent: compound words that overflow navigation and buttons, formal versus informal address decided once and applied everywhere, and search terms that rarely match the direct translation of the English keyword.
Results from a German-language website
- increase in conversions year on year
- 43%increase in conversions year on year
- increase in revenue within 7 days of optimising the site
- 25%increase in revenue within 7 days of optimising the site
- increase in unique purchases from organic traffic year on year
- 43%increase in unique purchases from organic traffic year on year
Data from a German-language website after a few months of our SEO work.
German search, paid media and AI discovery
Native German SEO specialists research both technical and everyday German search terms for Google.de, and our paid search team builds German Google Ads campaigns with local negatives and landing pages.
We also help German-speaking buyers' AI assistants understand your business accurately, through consistent German content and entity signals.
German social media and websites
We run German social media, including work for Travall, and design and build German websites and eCommerce stores, including a German Magento fashion store and German sites for Antargaz and Global Recycling Solutions.
How we approach the German market
- 1
Research in German
Demand, competitors and terminology gathered natively, in technical and everyday German.
- 2
Decide the register
Formal or informal address, agreed once and applied everywhere.
- 3
Write and build
Native copy, with layouts tested against real German strings.
- 4
Report separately
German performance measured on its own numbers.
Some of the brands we've worked with
German-language work we have published
Multilingual
Fantastic German eCommerce Results!
After just 7 weeks of work we achieved fantastic German eCommerce results, including 231% increase in sales! Contact us today to get these results!!
- Multilingual
Travall
German Social Media Marketing for Travall
Travall is a dog related vehicle equipment company. ExtraDigital have been performing Social Media Marketing to generate engagement from their German audience.
- 41% increase in new social users – 30% of which stem from Facebook.
- 41%41% increase in new social users – 30% of which stem from Facebook.
- 43% increase in sessions on social.
- 43%43% increase in sessions on social.
- Social Media
Antargaz
Successful New German Website Launch for Antargaz
ExtraDigital were approached to provide German Digital Marketing and translation services for UGI. The aim is to introduce the Antargaz new German website to search engines and capture the German target audience's attention.
- Multilingual
Frequently asked questions
Can you handle technical German copy?
Yes. We use different German speakers depending on subject matter, working from your terminology rather than generalist translation.
Does German content need different page design?
Often. German compounds run long and break navigation, buttons and headings designed around English word lengths. We check templates against real German strings.
Do you cover Austria and Switzerland too?
Where the commercial case supports it. Terminology, pricing and expectations differ enough that we treat them as separate markets when budget allows.
Next step
Planning German campaigns or a German website? Tell us what you are trying to reach.
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- Microsoft Advertising Partner
- Since 2002 · 300+ clients