Trading experience since 2005
We have launched, replatformed and maintained online stores across many platforms and sectors, which makes platform advice practical rather than theoretical.
eCommerce
eCommerce websites built to sell, not just to launch
We design, build and market online stores for retailers, brands and B2B sellers. ExtraDigital built its first ecommerce site in 2005 and has worked with most major platforms since, so we can recommend the right one for your catalogue and then build a store that handles product discovery, trust and checkout properly.
- Shopify, WooCommerce, CS-Cart and Magento experience
- Payment gateway, delivery and stock API integrations
- Multilingual and multi-currency stores
- Ecommerce marketing and tracking from the same team
What we provide
Platform selection, store design, development and integration, product and category structure, checkout optimisation, tracking implementation and ongoing improvement once the store is trading.
We treat category and product pages as the commercial core of the site. Filtering, merchandising, imagery, delivery information and returns messaging all affect whether a visitor buys, and all get designed deliberately.
Where a store already exists, we often start with an audit of conversion, speed and search performance before recommending anything expensive.
Ecommerce platforms we build on
Shopify
Hosted, fast to market, strong for multi-currency selling
WooCommerce
WordPress-based, flexible when content and catalogue sit together
CS-Cart
Feature-rich, suits multi-vendor marketplaces
Adobe Commerce
Large catalogues and complex B2B pricing rules
Not sure which fits? Read more about Shopify, WooCommerce and CS-Cart, or ask us to compare them against your catalogue.
Why choose ExtraDigital for ecommerce
Built around acquisition
Our SEO, PPC, paid social and CRO specialists shape the store structure, so the site is ready for the traffic you will spend money attracting.
Integration depth
Payment gateways, delivery providers, stock and product feeds, ERP and CRM connections handled by in-house developers.
International selling
Multilingual stores with native-speaker translation and market-by-market search and marketing planning.
Conversion focus
Product discovery, mobile purchasing and checkout journeys reviewed against data, not opinion.
Measurement you can trust
GA4, GTM and ecommerce tracking configured so revenue, channel performance and product data reconcile.
Our ecommerce approach
- 1
Discovery
Products, margins, customers, operations, integrations and growth plans.
- 2
Platform recommendation
An honest comparison of the platforms that fit, including running costs and limitations.
- 3
Structure and UX
Category architecture, filtering, product templates and checkout flow.
- 4
Design and build
Store design and in-house development, with integrations delivered alongside.
- 5
SEO and migration
URL mapping, redirects, structured data and content planning to protect organic revenue.
- 6
Tracking and testing
Ecommerce tracking, feeds and full transaction testing before go-live.
- 7
Trade and optimise
Post-launch conversion work, merchandising support and marketing.
Commercial outcomes
- Higher conversion rate from existing store traffic
- Improved average order value through better merchandising
- Organic revenue protected through replatforming
- Less manual admin through stock and order integrations
- Accurate ecommerce reporting for channel decisions
- A store that can open new markets without a rebuild
eCommerce evidence
We report on client performance using agreed commercial metrics, and we are happy to talk through relevant examples from your sector on a call. Verified case studies and client results will be published in this section.
Ask us for examples from your sectorFrequently asked questions
Which ecommerce platform should we use?
It depends on your catalogue, order volume, integrations and the team managing the store. We work with Shopify, WooCommerce, CS-Cart and Magento, so the recommendation is based on fit rather than on what we prefer to build.
Can you replatform an existing store?
Yes. Replatforming needs careful planning around products, URLs, redirects and historic search visibility. That planning happens before any build work starts.
Do you handle payment and delivery integrations?
Yes – payment gateways, delivery providers and stock APIs are routine parts of our ecommerce builds.
Can you sell in multiple languages and currencies?
Yes. We build multilingual stores and have run international ecommerce marketing for B2B and B2C clients, using native speakers for translation.
Do you also market the store after launch?
We do. SEO, PPC, paid social, CRO, email and analytics are all in-house, which is why acquisition is planned into the build rather than bolted on.
Next step
Launching, replatforming or trying to get more from your store?
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- Since 2002 · 300+ clients