Rachel Cornish

SEO

AEO (Answer Engine Optimisation): Why It’s Replacing Traditional SEO

AEO is built for AI-driven search. Why is AEO (Answer Engine Optimisation) becoming the new standard, overtaking traditional SEO strategies.

SEO

Answer Engine Optimisation: Shift from Keywords to Questions

Answer Engine Optimisation shifts your content strategy from keyword targeting to answering real questions for AI models like Google SGE and ChatGPT.

SEO

How to Optimise for Google’s SGE and AI Answer Boxes

Answer Engine Optimisation is reshaping search. ExtraDigital show how to structure your content for Google’s SGE and other AI-generated results.

SEO

How to Generate Leads from Google’s AI Overview and ChatGPT Search

Learn how businesses are generating qualified leads from Google’s AI Overview and ChatGPT search. Real strategies and proven results from AI SEO.

PPC

The Hidden Costs of Relying Too Much on AI in Google Ads

AI helps scale Google Ads campaigns, but full automation comes with risks. According to ExtraDigital, over-reliance on machine learning can reduce performance and control.

SEO

How to Track Results from ChatGPT and AI Overview SEO Work

Learn how to measure the impact of SEO work for ChatGPT and Google’s AI Overview. Discover key metrics and a real client example showing strong ROI from AI Overview SEO

SEO

Why ChatGPT and Google AI Overview Are Changing Buyer Behaviour

AI tools like ChatGPT and Google’s AI Overview are reshaping how buyers search and decide. Learn how this affects your marketing strategy and lead generation.

PPC

How AI Is Reshaping PPC Campaign Optimisation

AI is changing PPC campaign optimisation from bidding and targeting to dynamic creatives featuring insights from Google and Microsoft.

PPC

Should You Still A/B Test Your Ads in an AI-Driven PPC World?

A/B testing in PPC. Responsive Search Ads and Performance Max campaigns have changed how ad testing works. This blog explores whether A/B testing is still useful and how to approach it when using AI.

SEO

What Type of Content Works Best for Google AI Overview and ChatGPT Search?

Find out what type of content is most likely to appear in Google’s AI Overview and ChatGPT search results. Learn how to optimise your site for AI visibility.

SEO

Optimise Your Website for ChatGPT

Optimise your website so it appears in ChatGPT search and Google’s AI Overview. Improve AI visibility and generate more qualified leads.

PPC

Smarter Targeting in PPC: What AI Has Changed

AI is reshaping how audiences are built and targeted in PPC. Discover how Google and Microsoft are using machine learning to refine reach and relevance.

AI & Automation

UK SEO agencies for the AI era: a buyer’s guide for 2026

AI Overviews are changing how people find businesses. Use this buyer's guide to evaluate UK SEO agencies on AI-aware methodology, measurement and commercial impact.

Websites & Conversion

Analytics setup and data accuracy

An in-depth analysis of analytics setup and data accuracy, exploring tracking implementation, data integrity and their impact on reliable performance measurement

AI & Automation

AI Search Optimisation and Generative Results

An in-depth look at AI search optimisation and generative results, including how AI systems evaluate content, what makes information reusable, and how brands can build visibility in AI-driven search.