Nikki Collins

Paid Media & Performance

Integrated Google Ads & SEO Agency UK: ROI Reporting That Connects to Revenue

Connect Google Ads and SEO performance to pipeline and revenue with unified reporting, attribution and strategy. Request an integrated audit from ExtraDigital.

Paid Media & Performance

Performance Max and Automation in Google Ads

An in-depth look at Performance Max and automation in Google Ads, exploring how signals, structure and control influence optimisation, visibility and PPC performance.

Paid Media & Performance

Paid social strategy for B2B and lead generation

An analysis of B2B paid social strategy, covering platform selection, lead quality, creative systems, signal design, scaling behaviour, and performance interpretation.

Paid Media & Performance

Attribution, Tracking, and Measurement Challenges

An in-depth analysis of attribution and tracking challenges, exploring data gaps, measurement limitations and their impact on marketing performance and decision-making.