Luke Whitehead

Marketing

AI Search Is Changing Discovery: What Your Website Needs So You’re Still Found

AI search is changing how websites are discovered. Learn what your site needs to stay visible, from structured content and proof to fast UX and clean indexing.

PPC

The Importance of Keyword Research for Paid Search in 2026

Keyword research is the backbone of paid search success in 2026. Learn how intent, match types, long-tail keywords, and data-driven optimisation maximise ROI.

Marketing

Server-Side Tracking & Data Cleanliness

Discover how server-side tracking improves data accuracy, GDPR compliance, and Google Ads performance. Learn why ExtraDigital recommends SST for future-proof measurement.

Marketing

Black Friday & Holiday Marketing – Winning the Peak Season

Discover expert Black Friday & holiday marketing strategies for 2025. Learn how to optimise ads, boost conversions, & retain customers with data-driven tactics.

PPC

The Importance of PPC Keyword Research in 2025

PPC Keyword Research isn’t just important; it’s the backbone of any successful campaign. Let’s dive into why it matters!