Jonny Coupland

SEO

SEO: The Return of Technical SEO

As AI Search and LLM citations reshape search, technical SEO is resurging. Discover how off‑site citations build AI credibility and visibility.

Marketing

Privacy and Search Engine Marketing (SEM)

How privacy changes, tracking updates and AI tools are reshaping search engine marketing. Learn how to protect data, maintain performance, and stay compliant.

Marketing

The Overlooked Power of Retargeting: Maximising Conversions Without Increasing Ad Spend

Discover how retargeting boosts conversions without more ad spend. Learn why it’s underused and how ExtraDigital achieves real results through smart remarketing

Marketing

From Clicks to Customers: How a Strategic Digital Marketing Funnel Boosts ROI

Discover how a well‑designed digital marketing funnel boosts ROI by converting clicks into customers using CRO, paid ads and content strategy.

Marketing

Content That Converts: How to Blend Creativity with Data-Driven Marketing

Learn how to craft content that converts by blending creativity with data. ExtraDigital uses A/B testing, analytics and strategy to drive measurable results.

Multilingual

How Luxury Brands Can Succeed When Entering New Markets

Discover digital strategies for luxury brands entering new markets. Protect brand prestige, connect with affluent audiences, and drive growth.

General

House of Brand vs Branded House

House of Brands vs Branded House explained. Learn how brand architecture impacts growth, efficiency, and digital platforms.

Marketing

What to expect from a Digital Marketing Agency for Luxury Brands

Discover why it's crucial to find a Digital Marketing Agency for Luxury Brands; to align performance with brand integrity and long-term growth.

eCommerce

Website Design for Luxury Brands: Balancing Exclusivity and Usability

Crafted for trust, speed, and elegance, with multilingual options and refined UX is required in Website Design for Luxury Brands. Learn More!

Websites & Conversion

Website strategy for lead generation

An in-depth look at website strategy for lead generation, exploring user journeys, conversion signals and structure to improve lead quality and performance.

Websites & Conversion

Conversion rate optimisation fundamentals

An in-depth analysis of CRO fundamentals, exploring user behaviour, testing approaches and optimisation signals that influence conversion performance.