Gabija Pesinaite

Industry News

Shopify Agentic Commerce: AI-Driven Shopping Redefined

Learn how Shopify Agentic commerce uses AI agents, AI chat channels, and real-time checkout to transform product discovery and buying journeys for merchants.

Marketing

The Shift from Channels to Customer Journeys

Brands are moving from channel campaigns to customer journeys to boost engagement, retention and lifetime value with lifecycle marketing. Read more here.

Industry News

Digital Content Creation for Brand Engagement

What does the future of digital content creation look like? Follow these tips to redefine and elevate your brand engagement.

AI & Automation

7 things a UK AI SEO agency must do to get you found in 2026

Choosing a UK AI SEO agency? Here are 7 non-negotiable capabilities to look for, from schema markup to AI citation tracking and revenue reporting.

SEO & Generative Search

SEO for lead generation vs traffic volume

Understand how SEO behaves differently when the goal is lead generation rather than traffic, and where optimising for volume creates commercial risk.

SEO & Generative Search

Measuring SEO success beyond rankings

Most SEO reporting answers the wrong question. Position data is easy to present and easy to challenge, because it rarely connects to revenue. This guide sets out how organic search creates and captures commercial value, and how to measure it accurately.

SEO & Generative Search

Common SEO mistakes businesses still make

An in-depth analysis of common SEO mistakes, exploring technical issues, content strategy gaps and errors that limit search visibility and performance.