Essa Siris

Marketing

ChatGPT Ads in the UK: Should Brands Add Them to Their Media Plan?

ChatGPT Ads are now available in the UK. Discover how they work, which businesses could benefit and where they fit alongside Google Ads and paid social.

Marketing

ChatGPT Advertising: A New Opportunity for Businesses

ChatGPT advertising is expanding globally. ExtraDigital helps businesses plan, manage and optimise ChatGPT Ads to drive measurable results.

eCommerce

Ecommerce Website Functionality: What to Review Before Launch

Ecommerce website functionality can affect sales and usability. See what retailers should review across UX, integrations and customer journeys before launch.

eCommerce

CTV Ads for eCommerce Brands

Discover how CTV ads for eCommerce brands drive measurable growth in 2026 through better targeting, retail media integration, AI optimisation and accurate attribution.

Marketing

What Should a Digital Marketing Strategy Include in 2026?

Discover the key elements of a successful digital marketing strategy in 2026, from SEO and PPC to AI, automation, analytics and content marketing.

SEO

What Schema Markup Helps in 2026 (And What’s a Waste of Time)

Schema markup has changed. This guide explains what still works in 2026, what doesn’t, and how to structure data for AI-first search.

Marketing

Should you invest in SEO?

Is SEO still worth it in 2026? Discover the benefits, ROI, and how modern SEO drives long-term traffic, visibility, and business growth.

Multilingual

The 2026 North American Marketing Playbook: What Actually Drives Sustainable Growth

North America remains one of the most advanced and unforgiving marketing environments globally. Find out what is driving growth today!

Multilingual

Why Your Paid Advertising in North America isn’t Working… and What Does!

Struggling with paid ads in the US market? Discover why campaigns underperform and how to improve targeting, messaging and conversion strategies.

SEO

BrightonSEO 2025: AI SEO, Conversations Over Keywords and the Future of Search

Discover key AI SEO insights from BrightonSEO 2025. Learn how brands can stay visible in AI-driven search with expert guidance from ExtraDigital.

Marketing

Generative Engine Optimisation (GEO): How to Get Your Content Featured in AI‑Powered Search

Generative Engine Optimisation (GEO) explains how to tailor your content for AI‑powered search results and maintain visibility amid rising zero‑click discovery.

Industry News

Hyper-Personalisation with First & Zero-Party Data: Building Trust While Driving Growth

Discover how first and zero-party data power hyper-personalisation. Build trust, improve customer loyalty, and future-proof your marketing with ExtraDigital.

SEO

The Rise of Zero-Click & Voice/Visual Search: How to Stay Visible When Clicks Disappear

Zero-click search, voice, and visual search are redefining SEO. Learn how to optimise content for AI answers, voice assistants, and image search to keep your brand visible, even when clicks disappear.