Social media
Paid, organic and influencer social
Established 2002
One UK team, all in-house
ExtraDigital delivers performance-led social media marketing that supports lead generation, ecommerce revenue and brand consideration. We connect paid and organic social activity to commercial outcomes, not vanity metrics.
1.5m users reached for Sun‑Maid in less than a year. Read the case study for Sun-Maid
Social that earns its place
We work with marketing teams that want social media to contribute directly to pipeline, revenue and customer acquisition, not just engagement. Our approach ties paid and organic social activity to the metrics that matter most: lead quality, cost per acquisition, assisted conversions and return on ad spend.
As AI-driven search reshapes how audiences discover brands, social media plays an increasingly important role in visibility, demand creation and remarketing. We act as a proactive extension of your marketing function, bringing structure, insight and execution while keeping activity aligned to commercial objectives.
Recent social media activity delivered a 122% increase in engagement for a well-known snack brand, supporting brand awareness and global demand.
Paid, organic and everything between
Performance-led campaigns across LinkedIn, Meta, Instagram, TikTok and Pinterest, using full-funnel structures, creative testing and audience signals.
Content planning and community management that reinforce brand trust, visibility and remarketing over time.
Creator partnerships aligned to your audience, designed to drive measurable impact across awareness, traffic and conversion.
Clear channel roles, content priorities and measurement frameworks that keep social aligned with wider performance marketing.
Social-first content built for testing and performance, from paid creative to organic assets.
Our multilingual team adapts campaigns for international markets while keeping brand alignment and commercial accountability.
01
Define commercial goals, priority markets, audiences and success metrics aligned to revenue impact.
02
Validate tracking, pixels, UTMs and data integrity so platforms optimise towards the right outcomes.
03
Prioritise channels, define content pillars and map paid and organic roles across the buying journey.
04
Produce test-ready creative and messaging designed to generate clear performance signals quickly.
05
Activate pilot campaigns to validate assumptions and establish reliable performance benchmarks.
06
Expand audiences, refine creative and reallocate budget towards activity delivering the strongest return.
07
Clear reporting, actionable insights and a refreshed roadmap aligned to quarterly objectives.
Accountable for results
Sun-Maid · Household snack brand
Facebook, Instagram and Twitter, managed by our team with in-house design.
Client results
Sun-Maid asked us to raise awareness of the brand and remind people of the little red boxes they grew up with. Within a year of taking over its social accounts, far more people were seeing the brand and joining in.
What we did for Sun-Maid
Case studies
01 / 05
RealD 3D
3D cinema / France and Spain
432%
More French page likes in the first 28 days
A social media plan for each market, built on audience, competitor and industry research. Posts, ads and video subtitles are written in French and Spanish, and every piece of content is cleared with the film studios first.
The Royal Marsden
Healthcare / Middle East
923%
Increase in Facebook page likes
Audiences built around the countries most likely to convert, with posts, ads, articles and video subtitles written in Arabic. An Arabic contact form became the most visited page from social traffic.
Travall
Dog vehicle equipment / Germany
43%
Increase in revenue on social
Market research by our German specialist, then content for the German social accounts and blog, with the effectiveness of posts reassessed each month.
Supreme Pet Foods
Pet food / France
60%
Increase in Facebook page likes
We created the page, researched French personas and kept product posts to a low ratio, so the more sociable posts built likes, comments and shares.
Online tiles shop
Ecommerce / home improvement
123%
More onsite conversions from social traffic, year on year
Advice focused on the platforms with measurable benefits: referral traffic that converts and authority links for SEO, with visual platforms such as Pinterest for lifestyle images.
Selected clients
Good to know
We connect platform data with CRM and analytics to attribute pipeline and revenue. That means you'll see how paid social media marketing and organic activity contribute to deals closed, not just clicks and likes.
The right budget depends on your goals and audience. We'll guide you on the level of investment needed to achieve your targets.
Most clients see early improvements within 30–45 days as we fix tracking and refresh creative. Sustainable gains in efficiency usually emerge after two to three optimisation cycles.
Yes. We often manage paid while your team owns organic, or vice versa. We set clear responsibilities and shared KPIs.
Yes. We create workflows for compliance, including pre-approved content libraries and structured approvals, so you move fast without risk.
Yes. Our multilingual team localises copy and creative while maintaining central strategy and reporting.
Yes. We inherit accounts, preserve history and restructure only where it brings measurable gains.
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