Paid social media marketing
Performance-led campaigns across LinkedIn, Meta, Instagram, TikTok and Pinterest, using full-funnel structures, creative testing and audience signals.
Social media
Social media marketing focused on measurable demand and revenue
ExtraDigital delivers performance-led social media marketing that supports lead generation, ecommerce revenue and brand consideration. We connect paid and organic social activity to commercial outcomes, not vanity metrics.
- Paid and organic social managed together
- LinkedIn, Meta, Instagram, TikTok and Pinterest
- Reporting tied to leads and revenue
- Multilingual campaigns for international markets
Why brands partner with ExtraDigital
We work with marketing teams that want social media to contribute directly to pipeline, revenue and customer acquisition, not just engagement. Our approach ties paid and organic social activity to the metrics that matter most: lead quality, cost per acquisition, assisted conversions and return on ad spend.
As AI-driven search reshapes how audiences discover brands, social media plays an increasingly important role in visibility, demand creation and remarketing. We act as a proactive extension of your marketing function, bringing structure, insight and execution while keeping activity aligned to commercial objectives.
Recent social media activity delivered a 122% increase in engagement for a well-known snack brand, supporting brand awareness and global demand.
Our social media services
Organic social media management
Content planning and community management that reinforce brand trust, visibility and remarketing over time.
Influencer marketing
Creator partnerships aligned to your audience, designed to drive measurable impact across awareness, traffic and conversion.
Strategy and governance
Clear channel roles, content priorities and measurement frameworks that keep social aligned with wider performance marketing.
Content and creative production
Social-first content built for testing and performance, from paid creative to organic assets.
International and multilingual social
Our multilingual team adapts campaigns for international markets while keeping brand alignment and commercial accountability.
Our performance-led process
- 1
Discovery and alignment
Define commercial goals, priority markets, audiences and success metrics aligned to revenue impact.
- 2
Audit and measurement
Validate tracking, pixels, UTMs and data integrity so platforms optimise towards the right outcomes.
- 3
Strategy build
Prioritise channels, define content pillars and map paid and organic roles across the buying journey.
- 4
Creative sprint
Produce test-ready creative and messaging designed to generate clear performance signals quickly.
- 5
Launch and learn
Activate pilot campaigns to validate assumptions and establish reliable performance benchmarks.
- 6
Scale and optimise
Expand audiences, refine creative and reallocate budget towards activity delivering the strongest return.
- 7
Report and plan
Clear reporting, actionable insights and a refreshed roadmap aligned to quarterly objectives.
Results you can expect
- Lower cost per acquisition through structured testing and controlled optimisation
- Stronger lead quality driven by precise audience targeting and messaging
- Clearer ROI visibility with reporting aligned directly to revenue impact
- Greater confidence when scaling into new markets and platforms
- Improved marketing efficiency as budget is focused on proven performers
Results and evidence
We report on client performance using agreed commercial metrics, and we are happy to talk through relevant examples from your sector on a call. Verified case studies and client results will be published in this section.
Ask us for examples from your sectorFrequently asked questions
How do you prove ROI from social media marketing?
We connect platform data with CRM and analytics to attribute pipeline and revenue. That means you'll see how paid social media marketing and organic activity contribute to deals closed, not just clicks and likes.
What budget do we need for paid social?
The right budget depends on your goals and audience. We'll guide you on the level of investment needed to achieve your targets.
How quickly can we expect results?
Most clients see early improvements within 30–45 days as we fix tracking and refresh creative. Sustainable gains in efficiency usually emerge after two to three optimisation cycles.
Can you work alongside our in-house team or other agencies?
Yes. We often manage paid while your team owns organic, or vice versa. We set clear responsibilities and shared KPIs.
Do you support regulated industries?
Yes. We create workflows for compliance, including pre-approved content libraries and structured approvals, so you move fast without risk.
Do you manage multilingual social media campaigns?
Yes. Our multilingual team localises copy and creative while maintaining central strategy and reporting.
Can you take over existing accounts without losing performance history?
Yes. We inherit accounts, preserve history and restructure only where it brings measurable gains.
Next step
Ready to make social focused on growth?
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients