Designers who understand marketing
Our designers work alongside SEO, PPC and conversion specialists, so page layouts support the traffic you are paying to attract.
Web design
Web design shaped around how your customers decide
We design websites for organisations that need their site to produce enquiries, sales or completed tasks. Our designers start with your objectives and your users' behaviour, then design the structure, journeys and pages that get people to act. It is design work with a commercial brief, informed by more than twenty years of building and marketing websites.
- Mobile-first design across every template
- Journeys and page structure agreed before visual design
- Accessibility and page speed built into design decisions
- Search visibility protected through redesigns
What our design service covers
Discovery and objective setting, competitor and audience review, site structure and navigation, wireframing of key templates, visual design, design of forms and conversion points, and design handover to our in-house development team.
We design the pages that do the commercial work – category and product pages, service pages, landing pages and enquiry forms – with as much care as the homepage.
Design is delivered against your brand rather than replacing it, unless brand work is part of the brief.
Why choose ExtraDigital for web design
Structure before decoration
Wireframing and content hierarchy come first. That is what improves task completion and enquiry quality, not another slider.
Designed for the developers who build it
Design and development sit in the same UK team, so what is designed is what gets built, at the performance level agreed.
Complex and international projects
Experience designing multilingual sites and platforms with substantial content, product ranges and governance requirements.
Accessibility as standard
Designs are checked against WCAG guidance so the site is usable by more people and safer from a compliance perspective.
ISO 9001 processes
Documented project planning and quality assurance, which matters when procurement teams are involved.
Our design process
- 1
Discovery
Objectives, audiences, competitors and the actions the site must generate.
- 2
Structure
Sitemap, navigation and content hierarchy mapped to search intent and user tasks.
- 3
Wireframes
Key templates wireframed and reviewed so layout decisions are agreed early.
- 4
Visual design
Interface design across templates, mobile-first, consistent with your brand.
- 5
Conversion detail
Forms, calls to action, trust signals and next steps designed deliberately.
- 6
Handover and build support
Our developers build from the designs, with the design team involved through to launch.
Commercial outcomes
- Higher enquiry and conversion rates from existing traffic
- Clearer routes to the pages that generate revenue
- Better quality enquiries through better designed forms
- Improved page speed and Core Web Vitals
- A consistent experience from mobile through to desktop
- A design system your team can extend without redesigning
Design work and results
We report on client performance using agreed commercial metrics, and we are happy to talk through relevant examples from your sector on a call. Verified case studies and client results will be published in this section.
Ask us for examples from your sectorFrequently asked questions
Do you use templates?
Designs are created for your business and your customer journeys. Where a platform theme is the sensible starting point for budget reasons, we will say so and explain what is gained and lost.
How involved will we be in the design process?
Closely. Discovery and wireframing happen with you, so structure is agreed before visual design begins. That avoids late, expensive changes.
Will the design work on mobile?
We design mobile-first. Layouts, navigation and forms are planned for small screens and then scaled up, rather than the other way round.
Do you consider accessibility?
Yes. Contrast, keyboard navigation, form labelling and structure are part of the design process, with WCAG standards as the reference point.
Can you redesign our site without losing search visibility?
Yes, provided the redesign is planned properly. Page structure, URL mapping and redirects are agreed during design rather than dealt with on launch day.
Next step
Planning a new website or a redesign? Let's talk it through.
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients