What is HubSpot, and what can it do?
HubSpot is a marketing, sales, and service platform that aids businesses in attracting clients, turning leads into sales, and closing deals. It achieves this by using a unified codebase, an intuitive user interface, and a single source of truth for data.
Companies may better manage marketing, sales, service, and operational initiatives with the help of HubSpot.
Through the use of 5 different hubs and a myriad of tools, you can integrate your sales, inbound marketing, and customer service efforts.
How HubSpot Drives Business Growth
HubSpot’s marketing hub sets the foundation for attracting and retaining potential customers by launching inbound marketing initiatives and increasing sales.
In this article, we detail a few core elements of HubSpot and how they support businesses' growth.
Attracting Potential Customers
By researching to develop buyer personas, you can understand your target audience and create a customised experience to increase the chances of attracting them to your product or service. HubSpot offers a Persona building tool to help you put these together after your research.
Secondly, optimizing your content for search engines by organizing keywords into topic clusters allows you to align your brand with core topics important to your business and help them rank in SERPs, boosting your brand visibility.
Converting Customers into leads
The procedure you use to convert a website visitor into a lead is called the conversion process and is the beating heart of the Inbound Marketing methodology. The process involves nurturing potential customers over time and through many touchpoints to get them to purchase your goods or services.
Using HubSpot, you can create some of the most effective lead nurturing methods:
- Targeted Content: Content marketing is used by 93% of B2B marketers.
The vast majority of B2B now favour content marketing over conventional advertising. Great content gradually increases trust, which increases the chance of a conversion.
In HubSpot, when you have really valuable information, you can choose to ‘gate’ this content and offer it as a download in exchange for contact information. This is what is called ‘lead capture’ – once you have their details, you can continue to nurture them with other content, including….
- Personalised Emails
Personalised emails can be a great tool when used in workflows. In HubSpot, you can build workflows based on actions your customers do (or do not) take in your email.
For instance, if someone fills out a form to receive a PDF offer and they do not open the email you send the offer in, you can set up a workflow to nudge them a day or two after to open the email. You can then even set up a next step based on the action they take in this nudging email (click to download the content, don’t open the email, etc).
We cover more on this automation and others like it that HubSpot offers, in the next section.
Automation
By simplifying the tedious, HubSpot’s automation tools give you more time to focus on what you do best: expanding your business.
Automation can help streamline processes and improve your business massively; it can lead to boosted marketing ROI and overall growth by improving sales productivity and lowering overall marketing costs.
Moreover, businesses that use marketing automation to nurture leads, experienced a 451% boost in qualified leads. As a result, the purchases made by those fostered leads are 47% larger than those made by their non-nurtured counterparts.
Some of the key features are:
- Create automated email drip campaigns for lead nurturing
- Simple workflow customization and visualization
- Omnichannel marketing automation software
- Sales Automation
- Workflow Integration
HubSpot CRM – Built for efficiency in your teams
HubSpot’s content management system was built with businesses in mind. The key benefits of the HubSpot CMS are:
1. No Coding Experience is Necessary
- CMS systems have revolutionized web design by allowing non-developers and other users to create websites without coding. The days of relying on web designers and developers to create an online presence for your company are long gone.
- Without coding, you can build and manage content, change the look and feel of your website, and install extensions to give it more features. Most platforms allow you to add custom code for more precise control over your site; it's vital to note.
2. Simple Cooperation
A CMS's back end can be accessed and used by multiple people at once. Thus, on any one day, your marketers may be creating content, your IT specialists may be putting security measures into place, and your developers may be incorporating unique code into your theme. They might even be collaborating on the same landing page.
3. Aligning Marketing with Sales
Sales and marketing statistics show that when both teams collaborate, organizations experience a 27 per cent faster increase in profit. HubSpot’s platform combines a Sales and Marketing interface, so it's all in one place and allows your teams to collaborate efficiently.
Simple and effective SEO tools:
Using HubSpot, non-SEO specialists can track keywords, raise their site's ranking, and generate SEO-friendly content to raise your visibility in SERPs.
Understanding the Data
With HubSpot’s analytics, gaining a data-driven understanding of how your clients use your website is easy. For example, you can create 300 custom dashboards just for your team using any number of metrics.
You can also create reports to track your time and financial expenditures, display your pipeline projection for the following weeks and months, and gauge the effectiveness of your campaigns, social media outreach, and blogging.
HubSpot Academy:
The HubSpot Academy provides information, resources, and tactics to help market, sell, and service your customers better. It offers video training, downloadable templates, and much more to get your teams up to speed on all things digital. You can gain certifications by doing the training and passing exams on each topic.
So, to round up
Why should you choose HubSpot as your CRM?
- Increases performance
- All in one Sales, Marketing, Customer Service, and Website Platform
- Online tools that are easy to utilize
- Online programs that can educate your teams
- One reliable source for your data
- Processes for marketing, sales, and customer service are streamlined, saving you time and money
- Maintains your connection and provides easy integration with outside applications
Wondering where to get started?
ExtraDigital is a licensed HubSpot partner – it is the tool we have always wished for. Whether you sell to businesses or consumers, our experience and in-depth knowledge of the HubSpot platform will help you accelerate your company's growth.
Get in touch with our helpful team if you want to see if HubSpot is the right fit for you.
