Strategy
We define what success looks like, who to reach and how ChatGPT fits alongside your other channels.
Ads on ChatGPT, by OpenAI
ChatGPT Ads agency
Advertise on ChatGPT before your competitors do
ExtraDigital is already managing and testing ChatGPT Ads for clients, generating real enquiries and building proven know-how while the platform is still new.
- Live client campaigns running now
- Paid media specialists since 2002
- Google Premier Partner
- Full campaign management and reporting
Your customers are already using ChatGPT
People now use ChatGPT the way they once used a search engine and a shortlist: to explain a problem, understand their options, compare suppliers and decide what to do next.
Those conversations are often detailed and specific. Someone might describe their business, their budget and what they need, then ask which kind of provider fits. That is the moment many buying decisions start to take shape.
ChatGPT Ads let you appear in that research, clearly labelled as sponsored, alongside the answer rather than inside it. Read more in our guide to ChatGPT Ads for UK businesses.
We're already running ChatGPT Ads for clients
We moved quickly when ChatGPT Ads opened up. We have live campaigns running for clients and they have already generated enquiries. It is too early for mature case studies, and we won't pretend otherwise – but we already have practical, hands-on experience that agencies still reading about the platform don't have.
- 1
Live campaigns
Real budgets, real clients and real enquiries – not a sandbox test.
- 2
Proven insight
We already know first-hand which messages, offers and landing pages get a response.
- 3
Transparent reporting
You see what is working, what isn't and what we are changing as a result.
Why test ChatGPT Ads now?
- Early mover advantage: establish your presence in your market before competitors do.
- High-intent research journeys: reach people while they are comparing options and forming a shortlist.
- Incremental demand: find enquiries from people who may never have clicked your search ads.
- Lower competition: test while fewer advertisers are bidding for attention in your category.
ChatGPT Ads managed by ExtraDigital
One team handles the whole campaign, from first test to ongoing optimisation.
Setup
Account configuration, campaign structure, budgets and controls set up properly from day one.
Targeting
We focus your ads on the conversations and topics most likely to lead to commercial enquiries.
Campaign management
Day-to-day monitoring and budget control by paid media specialists, not generalists.
Messaging and creative
Ad copy written for people in research mode, tested and refined against real response.
Landing pages
Pages built or adapted to match what people were asking about, so the visit turns into an enquiry.
Conversion tracking
Tracking set up so you can see enquiries and value, not just clicks and impressions.
Optimisation
Regular changes to targeting, messages and budget based on what the data shows.
Reporting
Clear reports in plain English, compared with your other channels where it matters.
ChatGPT Ads vs Google Ads
ChatGPT Ads complement Google Ads; they don't replace them. Google still captures the bulk of search demand, especially when people already know what they want and type a short query.
ChatGPT conversations tend to happen at different stages: earlier, when someone is working out what kind of solution they need, and later, when they are comparing shortlisted options in detail. Ads in ChatGPT can reach people at those points.
Because we manage both, we can plan budgets across the two, avoid paying twice for the same customer and judge ChatGPT on whether it adds new enquiries. See our PPC management and AI search optimisation services.
Experience from real campaigns, not just talk about AI.
Plenty of agencies have opinions about AI. We have live ChatGPT Ads campaigns, real spend and enquiries coming in for clients. That gives us first-hand evidence about what this platform can and can't do.
It sits on more than two decades of paid media work as a Google Premier Partner, so the fundamentals – tracking, testing and spending budgets responsibly – are already in place.
On a call we can share what we are seeing in current campaigns, without naming clients.
Frequently asked questions
What are ChatGPT Ads?
ChatGPT Ads are paid placements shown to people while they use ChatGPT. They appear alongside the conversation, clearly labelled as sponsored, and are kept separate from ChatGPT's own answers.
Can businesses advertise on ChatGPT?
Yes. Businesses can now run ads on ChatGPT. Access, formats and targeting options are still developing, so it pays to work with a team that is already running campaigns and can see how the platform behaves in practice.
Are ChatGPT Ads available in the UK?
Yes, ChatGPT Ads are available to UK advertisers. We are running live campaigns for clients now. Availability and features can change as the platform develops, and we will tell you what is currently possible for your business.
How do ChatGPT Ads work?
Ads are matched to the context of a person's conversation, so they can appear when someone is researching, comparing options or getting ready to act. Paying for a placement does not change what ChatGPT says in its answers.
How much should I spend on ChatGPT Ads?
Start with a defined test budget that is large enough to give a clear read on performance but small enough not to put existing channels at risk. We recommend a figure after reviewing your market, margins and current advertising, rather than a fixed minimum.
Can ExtraDigital manage ChatGPT Ads?
Yes. We are an independent UK agency, Google Premier Partner and paid media specialist since 2002, already managing ChatGPT Ads for clients. We handle strategy, setup, messaging, landing pages, tracking, optimisation and reporting. We are not an OpenAI partner.
Are ChatGPT Ads replacing Google Ads?
No. Google Ads still captures the bulk of search demand for most businesses. ChatGPT Ads reach people at different points of their research, so we treat them as a complementary channel and measure whether they add new enquiries.
Next step
See whether ChatGPT Ads could work for you
Tell us about your business and current advertising. We'll come back with an honest view of whether a test is worthwhile, and what it would involve.
Prefer to talk? Call +44 (0)1227 68 68 98.