ChatGPT Ads agency
Ads on ChatGPT, by OpenAI
ExtraDigital is already managing and testing ChatGPT Ads for clients, generating real enquiries and building proven know-how while the platform is still new.
Buying research
People now use ChatGPT the way they once used a search engine and a shortlist: to explain a problem, understand their options, compare suppliers and decide what to do next.
Those conversations are often detailed and specific. Someone might describe their business, their budget and what they need, then ask which kind of provider fits. That is the moment many buying decisions start to take shape.
ChatGPT Ads let you appear in that research, clearly labelled as sponsored, alongside the answer rather than inside it. Read more in our guide to ChatGPT Ads for UK businesses.
Campaign management
One team handles the whole campaign, from first test to ongoing optimisation.
We define what success looks like, who to reach and how ChatGPT fits alongside your other channels.
Account configuration, campaign structure, budgets and controls set up properly from day one.
We focus your ads on the conversations and topics most likely to lead to commercial enquiries.
Day-to-day monitoring and budget control by paid media specialists, not generalists.
Ad copy written for people in research mode, tested and refined against real response.
Pages built or adapted to match what people were asking about, so the visit turns into an enquiry.
Tracking set up so you can see enquiries and value, not just clicks and impressions.
Regular changes to targeting, messages and budget based on what the data shows.
Clear reports in plain English, compared with your other channels where it matters.
We moved quickly when ChatGPT Ads opened up. We have live campaigns running for clients and they have already generated enquiries. It is too early for mature case studies, and we won't pretend otherwise – but we already have practical, hands-on experience that agencies still reading about the platform don't have.
01
Real budgets, real clients and real enquiries – not a sandbox test.
02
We already know first-hand which messages, offers and landing pages get a response.
03
You see what is working, what isn't and what we are changing as a result.
A new platform
A complementary channel
ChatGPT Ads complement Google Ads; they don't replace them. Google still captures the bulk of search demand, especially when people already know what they want and type a short query.
ChatGPT conversations tend to happen at different stages: earlier, when someone is working out what kind of solution they need, and later, when they are comparing shortlisted options in detail. Ads in ChatGPT can reach people at those points.
Because we manage both, we can plan budgets across the two, avoid paying twice for the same customer and judge ChatGPT on whether it adds new enquiries. See our PPC management and AI search optimisation services.
PPC · Software company
From our PPC work: it is too early for mature ChatGPT Ads case studies.
Real campaigns
Plenty of agencies have opinions about AI. We have live ChatGPT Ads campaigns, real spend and enquiries coming in for clients. That gives us first-hand evidence about what this platform can and can't do.
It sits on more than two decades of paid media work as a Google Premier Partner, so the fundamentals – tracking, testing and spending budgets responsibly – are already in place.
On a call we can share what we are seeing in current campaigns, without naming clients.
Case studies
01 / 04
Surety Bonds & Guarantees
Surety bonds and guarantees / UK specialists
115%
More leads from Google Ads
Campaigns launched after an audit, market research and competitor analysis. Within two months the client had more leads than the team could handle, with cost per lead down 40%.
DevOps software provider
B2B software
21%
Lead form completion rate
Targeting by job title and seniority, tested alongside pre-filled lead gen forms, for a leading provider of development and DevOps solutions.
Bow Wow Meow
Ecommerce / engraved pet tags
85%
More conversions, March to July 2020
Budget allocation and new responsive search ads cut the cost per conversion by 40% and doubled conversion value.
Hatchbag
Ecommerce / car boot liners
60%
More conversions in seven weeks
Account restructured and new campaigns added for seasonal and regional keywords, with 88% more clicks and a 69% increase in sales value.
Selected clients
Good to know
ChatGPT Ads are paid placements shown to people while they use ChatGPT. They appear alongside the conversation, clearly labelled as sponsored, and are kept separate from ChatGPT's own answers.
Yes. Businesses can now run ads on ChatGPT. Access, formats and targeting options are still developing, so it pays to work with a team that is already running campaigns and can see how the platform behaves in practice.
Yes, ChatGPT Ads are available to UK advertisers. We are running live campaigns for clients now. Availability and features can change as the platform develops, and we will tell you what is currently possible for your business.
Ads are matched to the context of a person's conversation, so they can appear when someone is researching, comparing options or getting ready to act. Paying for a placement does not change what ChatGPT says in its answers.
Start with a defined test budget that is large enough to give a clear read on performance but small enough not to put existing channels at risk. We recommend a figure after reviewing your market, margins and current advertising, rather than a fixed minimum.
Yes. We are an independent UK agency, Google Premier Partner and paid media specialist since 2002, already managing ChatGPT Ads for clients. We handle strategy, setup, messaging, landing pages, tracking, optimisation and reporting. We are not an OpenAI partner.
No. Google Ads still captures the bulk of search demand for most businesses. ChatGPT Ads reach people at different points of their research, so we treat them as a complementary channel and measure whether they add new enquiries.
Still have a question?
Next step
Tell us about your business and current advertising. We'll come back with an honest view of whether a test is worthwhile, and what it would involve.
Prefer to talk? Call +44 (0)1227 68 68 98.
Tell us a little about your business and a senior specialist will come back to you.
