Smooth HubSpot Onboarding with BAB

The British Assessment Bureau (BAB) is the UK’s number one choice for ISO certifications.

Their UKAS-accredited certificates are acknowledged everywhere, and all come with the coveted ‘Crown & Tick’ mark, underlining the security that only comes from a Government-backed certification.

ISO Certifications - The ISO 9000 family of quality management systems is a set of standards that helps organisations ensure they meet customers and other stakeholder needs within statutory and regulatory requirements related to a product or service.

HubSpot Onboarding

BAB approached ExtraDigital after recently switching CRMs, looking for Inbound Marketing as well as help onboarding to HubSpot and integrating data from their old CRM.

The start of work consisted of onboarding the team to HubSpot’s Marketing Hub Professional. This was the ideal hub for them as their main goal for HubSpot was to set up inbound campaigns. With the Marketing Hub, they could centralise their: Blogging, Landing Pages, Email, Marketing Automation, Lead Management, Analytics, Partitioning, Social Media, SEO, CTAs, Ads, and Salesforce Integration.

Having this all centralised allows them to leverage the information they already have stored within the HubSpot CRM, and personalise any marketing message they create by lifecycle stage, device type, lead score, and more.

This all sounds easy peasy, but in reality, without knowing how to use the platform to make these parts work together – it can be difficult to use, let alone see results.

That’s where ExtraDigital stepped in. As a HubSpot Gold Partner, we were able to help train the BAB teams on HubSpot, as well as get the initial campaigns set-up.

6 months later, the campaigns are running smoothly, and we are providing HubSpot consulting and support to BAB.


If you're looking for a HubSpot Partner to help you onboard, or even get your first campaign running, then look no further than ExtraDigital. Our experienced team can help you onboard efficiently with a clear focus on getting your first campaign up and running and realising an ROI.


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