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How would you describe your marketing team’s practical capability with AI tools and AI-driven workflows? *No awareness or practical experienceBasic understanding, limited hands-on useSome team members use AI regularly in their workStrong AI capability embedded across the marketing function

Are dedicated resources in place to support AI-led marketing initiatives? *No dedicated resources or allocated budgetLimited resources with unclear fundingDefined resources with budget partially committedA dedicated team supported by a clearly defined and substantial budget

Organisation approach to data

Which statement best reflects how your organisation handles customer information? *Information is scattered, with consistency issuesInformation is brought together in parts, though standards varyInformation is largely consolidated and dependableAll information is unified, accurate, and continuously updated

How much historical marketing data is currently available to you? *Less than 6 months of usable dataBetween 6-12 months of historical data1-2 years of well-maintained marketing data2+ years of comprehensive, high-quality data

How prepared is your organisation to meet ethical AI and regulatory requirements? *Ethical or regulatory considerations have not been addressedGeneral awareness exists, but no formal governancePolicies and controls are currently being developedEstablished governance, ethical frameworks, and compliance processes

Systems and technology

How suitable is your current infrastructure for running AI-driven solutions? *No meaningful cloud infrastructure is in placeCloud services exist but are not optimised for AIScalable cloud infrastructure with limited AI capabilitiesAdvanced, AI-optimised cloud infrastructure

How effective are your systems at measuring and improving AI performance? *No capabilityBasic reporting is available, but not AI-specificSome capability to track and optimise AI outcomesAdvanced monitoring and continuous optimisation in place

How would you assess the maturity of your marketing technology landscape? *Predominantly standalone tools with limited connectivitySome integration exists, although notable gaps remainLargely integrated systems with strong API connectivityA mature, fully integrated martech ecosystem

Marketing

How clearly defined are the AI use cases that could add value to your marketing? *No clarity on how AI could be appliedHigh-level ideas exist, but no specific use cases definedSeveral prioritised use cases have been identifiedA comprehensive AI roadmap with defined value and ROI

How visible is AI within marketing priorities and decision-making? *AI is not discussed or considered at senior leadership levelAI is discussed occasionally, but not reflected in decisionsAI influences decisions and has received targeted investmentAI is embedded within strategic planning and executive priorities

AI Readiness Quiz Calculations

Is your business ready to use AI for real growth?

AI Readiness Quiz

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