eCommerce
Established 2002
One UK team, all in-house
eCommerce websites built to sell, not just to launch
We design, build and market online stores for retailers, brands and B2B sellers. ExtraDigital built its first ecommerce site in 2005 and has worked with most major platforms since, so we can recommend the right one for your catalogue and then build a store that handles product discovery, trust and checkout properly.
- Shopify, WooCommerce, CS‑Cart and Magento experience
- Payment gateway, delivery and stock API integrations
- Multilingual and multi‑currency stores
- Ecommerce marketing and tracking from the same team
From platform to checkout
What we provide
- Platform selection
- Store design, development and integration
- Product and category structure
- Checkout optimisation
- Tracking implementation
- Ongoing improvement once the store is trading
We treat category and product pages as the commercial core of the site. Filtering, merchandising, imagery, delivery information and returns messaging all affect whether a visitor buys, and all get designed deliberately.
Where a store already exists, we often start with an audit of conversion, speed and search performance before recommending anything expensive.
Ask about a store audit
Why ExtraDigital
Why choose ExtraDigital for ecommerce
Store design, development, integrations and marketing, all from one in‑house UK team.
- Trading experience since 2005We have launched, replatformed and maintained online stores across many platforms and sectors, which makes platform advice practical rather than theoretical.
- Built around acquisitionOur SEO, PPC, paid social and CRO specialists shape the store structure, so the site is ready for the traffic you will spend money attracting.
- Integration depthPayment gateways, delivery providers, stock and product feeds, ERP and CRM connections handled by in‑house developers.
- International sellingMultilingual stores with native‑speaker translation and market‑by‑market search and marketing planning.
- Conversion focusProduct discovery, mobile purchasing and checkout journeys reviewed against data, not opinion.
- Measurement you can trustGA4, GTM and ecommerce tracking configured so revenue, channel performance and product data reconcile.
Platforms
Ecommerce platforms we build on
Not sure which fits? Read more about Shopify, WooCommerce and CS-Cart, or ask us to compare them against your catalogue.
How a store project runs
Our ecommerce approach
The platform, structure and migration are planned before the build, and every transaction is tested before go-live.
Discuss your store01
Discovery
Products, margins, customers, operations, integrations and growth plans.
02
Platform recommendation
An honest comparison of the platforms that fit, including running costs and limitations.
03
Structure and UX
Category architecture, filtering, product templates and checkout flow.
04
Design and build
Store design and in‑house development, with integrations delivered alongside.
05
SEO and migration
URL mapping, redirects, structured data and content planning to protect organic revenue.
06
Tracking and testing
Ecommerce tracking, feeds and full transaction testing before go‑live.
07
Trade and optimise
Post‑launch conversion work, merchandising support and marketing.
Client results
What a better store did for HMT
HoleMaker Technology · Shopify store
- increase in monthly revenue
159%
- more time spent on the site
60%
The old store was not responsive and did little to explain the products or the order process. We designed an image and video-led Shopify store that shows customers and dealers what the tools do, and made it mobile-friendly so they can buy from their phones.
Outcomes
Commercial outcomes
- Higher conversion rate from existing store traffic
- Improved average order value through better merchandising
- Organic revenue protected through replatforming
- Less manual admin through stock and order integrations
- Accurate ecommerce reporting for channel decisions
- A store that can open new markets without a rebuild
Selected work
Online stores on Shopify, CS‑Cart and Magento
Online shop
HoleMaker Technology
A new Shopify store designed and built for a manufacturing business to sell engineering products online.
Shopify · Design · SEO and PPC
Wine shop
Faulkner Wines
A multilingual, international CS-Cart wine shop with delivery options and currencies by country.
CS-Cart · Multi-currency
Jewellery store
Love Silver
A mobile-first, UX-focused redesign on Magento 2 for a personalised jewellery retailer.
Magento 2 · UX · Mobile-first
Art store
Counter Editions
Migrated to Magento 2 with UK, EU and US storefronts, four custom modules and API integrations.
Magento 2 · Custom modules
Ticket packages
F1 Experiences
The official site for F1 ticket packages, updated to be simpler to use and easier to manage behind the scenes.
CS-Cart · UX · Custom functionality
Clothing store
Embroidered & Printed Clothing
A new custom eCommerce store for personalised clothing, designed around ease of use.
Design · Build · UX
Selected clients
Good to know
Frequently asked questions
Which ecommerce platform should we use?
It depends on your catalogue, order volume, integrations and the team managing the store. We work with Shopify, WooCommerce, CS-Cart and Magento, so the recommendation is based on fit rather than on what we prefer to build.
Can you replatform an existing store?
Yes. Replatforming needs careful planning around products, URLs, redirects and historic search visibility. That planning happens before any build work starts.
Do you handle payment and delivery integrations?
Yes – payment gateways, delivery providers and stock APIs are routine parts of our ecommerce builds.
Can you sell in multiple languages and currencies?
Yes. We build multilingual stores and have run international ecommerce marketing for B2B and B2C clients, using native speakers for translation.
Do you also market the store after launch?
We do. SEO, PPC, paid social, CRO, email and analytics are all in-house, which is why acquisition is planned into the build rather than bolted on.
Still have a question?
Next step
Launching, replatforming or trying to get more from your store?
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients