For many online retailers running a successful PPC campaign that generates sales can be a real challenge.
This was why a major online tile superstore came to us. Our PPC management experts have helped take their PPC marketing from strength to strength find out how.
The Challenge
ExtraDigital took over management for this store's eCommerce PPC in the first quarter of 2014.
The challenge was to improve on 4 Key Performance Indicators (KPI's), improve gross profit, conversion rate, total sales value and click thru rates.
- Improve profits – This bottom line figure is the most important. Client wished to see a much better return on their investment to improve their profits.
- Improve Click thru rate – In a competitive tile market place, we needed to stand out from the competition to improve the volume of clicks through to the website.
- Increase Conversion rate – We needed to increase the volume of conversions (sales)
- Increase total sales & sales value – Not only did we need to increase the volume of sales, we needed to increase the value of the sales also.
The Solution
ExtraDigital took over management for this PPC account in the first quarter of 2014.
The challenge was to improve on 4 KPI’s,
We carried out the following steps:
- In depth keyword research analysis, working closely with the client to understand their business, USP’s and key products.
- Restructuring of the account, implementation of new Adgroups, campaigns and keywords
- Bid optimisation for both long tailed and broad match keywords to grow revenue while boosting brand awareness in the marketplace
- Consultancy and content suggestions to improve website landing pages in order to grow conversion potential and keyword quality scores
- Testing and ongoing improvement to ad copy to encourage high click through rates and improved conversion rate
- Creating creative ad copy to encourage a significant increase in click through rates
- Use of negative keywords to remove "wasted clicks" and make better use of available Adwords budget
The Results
Our PPC management achieved some outstanding results, improving on all 4 KPI’s. Here are some of the results
Conversion Rate Increase
The conversion rate has increased by 231% year on year and continues to climb.
Total Sales Value Increase
After implementation of the new strategy, Total sales value has increased by a huge 263%
Click through rate Increase
Through creative ad copy optimisation, click through rates increased by 65%
This is one of many PPC clients that we have helped to increase their conversions. We are passionate about helping our clients to grow their online business.
Do you need effective PPC management that will increase your online business?
